David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Bronner Enters Events Arena With New Hire From Marvel

BOSTON-Bronner Slosberg Humphrey has hired Michael Dresner from Marvel Entertainment in New York as senior vice president of events and sponsorship marketing, a new division. Dresner’s group will develop sports […]

New Tack for the Globe

Ingalls’ Offbeat, Brand-Building Effort Tries To Create a Personality for the Newspaper BOSTON-The latest image campaign for The Boston Globe gets its inspiration from the Candid Camera television series and […]

Lane Breaks Campaign for Hat Chain

Lane Advertising in Marblehead, Mass., last week unveiled six radio ads for its newest client, Lids, a 150-store hat retailer based in Westwood, Mass. The light-hearted, 60-second executions made their […]

Gearon Hoffman Unveils Utility Client’s First Ads

BOSTON-AllEnergy Marketing touts savings and common sense in its debut ad campaign breaking this week and targeting potential corporate customers in Massachusetts and Rhode Island. Fashioned by Gearon Hoffman in […]

Gearon Hoffman to Roll Out Ads For Davidson’s Pasteurized Eggs

Following a review, Davidson Shell Egg Corp. in Laconia, N.H., has selected Gearon Hoffman to promote its new pasteurized eggs, sources said. Ingalls Advertising in Boston was among the shops […]

The Boston Group to Defend Invesco: Incumbent Returns RFP as Mutual Funds Provider Starts Search

The Boston Group here is set to defend its position as creative and media agency for Invesco Funds Group, the mutual funds company based in Denver. “[The Boston Group] was […]

Southeast, Texas Agencies Are Considered For Invesco Funds Group’s $5-7 Mil. Account

The Boston Group here is set to defend its position as creative and media agency for Invesco Funds Group, the mutual funds company based in Denver. “[The Boston Group] was […]

Orsatti Tapped by Online Grocery Delivery Co.: Effort for Shop’s ‘Largest Client’ to Break in Boston Suburbs

Orsatti & Partners here is preparing a print and direct marketing campaign to help launch Shoplink in the Boston area. The shop was awarded the account by the Westwood, Mass.-based […]

Ameritech Dials East

BOSTON-Holland Mark Martin Edmund is preparing direct marketing materials touting the launch of Ameritech Corp.’s proposed long-distance service in the Midwest. The Boston-based agency picked up the assignment from the […]

Holland Alters Name To Recognize Minihan

BOSTON-Holland Mark Martin here has named executive creative director Bob Minihan a partner and, in keeping with agency tradition, put his middle name on the door. The shop will now […]