David Baldwin
Preventing Fake Ads Takes a Global Village
Brand Marketing
There are many lessons to be learned from the debacle involving DDB Brazil’s ill-fated newspaper ad for the World Wildlife Fund. The first is that these days everything is digital. [...]
Alive And Kicking
Brand Marketing
Advertising is dead. Booga booga! Everywhere we turn, we hear these words. (Not the “Booga booga!” part, thank God. That was just for effect.) I guess it suits the nontraditional [...]
Guest Critic
Brand Marketing
As you all doubtlessly know, advertising and marketing people are far down the ladder on the list of respected jobs in this country, hovering somewhere around lawyers and insurance salesmen. [...]
Art & Commerce: Godspeed
Brand Marketing
A good client is worth his weight in lire It’s the early 1500s. We’re in the Sistene Chapel watching the master, Michelangelo di Lodovico Buonarroti Simoni, at work. He’s putting [...]