David Baldwin
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There are many lessons to be learned from the debacle involving DDB Brazil's ill-fated newspaper ad for the World Wildlife Fund. The first is that these days everything is digital.…
Advertising is dead. Booga booga! Everywhere we turn, we hear these words. (Not the "Booga booga!" part, thank God. That was just for effect.) I guess it suits the nontraditional…
As you all doubtlessly know, advertising and marketing people are far down the ladder on the list of respected jobs in this country, hovering somewhere around lawyers and insurance salesmen.…
A good client is worth his weight in lire It's the early 1500s. We're in the Sistene Chapel watching the master, Michelangelo di Lodovico Buonarroti Simoni, at work. He's…
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