David Armano

David Armano

David Armano is global strategy director for Edelman.

More Than Ever, Strong Brands Are Focused on Bridging Their Value With Their Values

Opinion: As Cannes honors campaigns with an activist mindset, companies should take this moment to define their values.

5 Types of Activism Every Brand Should Prepare for, Even If You’re Not Taking Sides

Here are some keys to balancing value and values in today's activist economy.

4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing

Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it. Today, "social" has matured into an integral part of a brand's marketing mix.

Application Economics

It was the year 2000. I had been with digital shop Agency.com for less than six months when I got the call. It was Jon, one of our business development […]