Darsana Vijay


How Auto Brands Can Rev Up Engagement With 360 Media

Opinion: Should auto brands bother with 360 content? What’s the return on investment?

How Cause-Related Social Marketing Drives Results for CPG Brands

Opinion: How do personal care and home care brands that promote and sell diapers, disinfectant, laundry soap and toilet paper engage successfully with their audiences on social media?

The Key to Social Success for Airlines: Be More Human

Opinion: While negative incidents often go viral on social media and dominate the conversation, it’s easy to forget the many examples of positive engagement that airline brands receive from customers every day on social media.