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Daniel Lefferts
Meet the Agency That Dreamed Up Life-Size Hot Wheels And broke 2 world records in the process

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a…

September 16, 2014, 1:03 PM EDT

Target Taps PepsiCo Exec Brian Cornell as CEO Seeks new leadership in wake of data breach

Target has tapped former PepsiCo executive Brian Cornell as its new CEO, the Wall Street Journal reported. The appointment marks the first time the retailer, which traditionally promotes from within,…

August 1, 2014, 11:26 AM EDT

Malaysia Airlines Might Rebrand in Wake of Tragedies Considers new name, seeks new investors

Malaysia Airlines will seek to rebrand in the wake of two events—the disappearance of flight MH370 in March and the downing of flight MH17 in July—that have made the carrier…

July 29, 2014, 12:16 PM EDT

Al Jazeera America Sees 30% Ratings Increase As Gaza Conflict Continues 3 million viewers, 1.4 million at prime time

Al Jazeera America has seen a major boost in its ratings over the last two weeks, with the network’s coverage of the Gaza conflict drawing some 3 million unique viewers…

July 28, 2014, 10:46 AM EDT

Seinfeld Says His Iconic Sitcom Might Be Coming to Netflix Tells Reddit 'conversations are presently taking place'

During a Reddit AMA (Ask Me Anything) yesterday, Jerry Seinfeld confirmed that he is currently in talks with Netflix to bring Seinfeld, the iconic sitcom of which he was the…

July 25, 2014, 1:21 PM EDT

McDonald's Will Spend the Next 18 Months Rebranding New menu and restaurant remodels aim to combat sliding sales

Amid anemic sales, employee pay issues, and an increasingly bad dietary reputation, McDonald’s has announced it will devote the next 18 months to rebranding itself as not only a cheap…

July 25, 2014, 12:44 PM EDT

Google to Buy Live Gaming Service Twitch for $1 Billion Signals new direction for YouTube

Google has closed a deal to purchase livestreaming gaming service Twitch for $1 billion, according to VentureBeat, which cites anonymous sources close to the matter. Neither Google nor Twitch have commented…

July 25, 2014, 11:50 AM EDT

Facebook Rolls Out New 'Save' Feature Will allow users to archive links to read later

The days of emailing interesting links to yourself to read later (and then never reading them) are over. That's the hope, at least, of Facebook, which has rolled out a…

July 22, 2014, 11:34 AM EDT

Alan Murray Named Editor of Fortune Marks end of Andy Serwer's eight-year leadership

Alan Murray has been named editor of Fortune, according to an announcement made today by owner Time Inc. He will be the 17th editor in the magazine’s 84-year history, succeeding…

July 22, 2014, 11:32 AM EDT

Global Activism Group Launches Design Contest for Climate March Ad Campaign Winner gets $10,000 and a month of NYC subway exposure

Global activism group Avaaz has launched a design contest to find the artwork that will be used to promote an upcoming climate change march in New York. The People’s Climate March,…

July 14, 2014, 4:22 PM EDT

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