Curtis Sparrer

Attracting Influencers Is About Giving Them What They Want

By creating something inspirational.

What CMOs Need to Know About WordPress

Today’s consumers simply won’t tolerate slow sites.

The ROI of Data Quality in Your Digital Advertising

Here's how it can be tracked, measured and proven.

Why PR and Marketing Companies Should Not Ignore Glassdoor

A positive brand perception can go a long way.

Death, Grieving and PR–What I Taught at PRSA

These are the 8 stages of PR.

Your Payment Processor Can Make or Break Your Global Ad Campaign

Before you launch your brand in a new market, you’ll need to know what the potential demand for your product or service is.

How to Position Your Product for Media Success

Position the product to tell its story.

How Social Media Can Help You Find the Right Market for Your Mobile App

Make sure you have a beta community to launch into.

Smart Content Marketing Tips for Healthcare Practices

Get active online, be clear with your message and obsess over use experience.

How This Drink App Is Using Data to Engage Customers in Real-Time

Cocktail app Hooch is using data in unique ways.