Craig Atkinson

Agencies Should Gamify Their Cultures and Operations

Channeling the engagement economy

Back when the massive explosion in gaming first appeared on everyone’s radar in the mid-2000s, alarmed legislators, regulators and old fogies commissioned research to find out exactly what affect all…

The Marketer’s Guide to Reaching Millennials

They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…