Contently | Adweek Contently | Adweek
Advertisement
Contently
Over 90% of Marketers Are Not Confident in How They Measure Content And other scary stats

Content marketers are incredibly uncertain about how they’re measuring the success of their content.

Brands Are Measuring Content All Wrong Bad metrics leading them astray

If you’re reading this, chances are that you work in content marketing and aren’t sure that you’re measuring a campaign’s…

A Content Marketing Playbook From Top Consumer Brands Lessons and strategies

Just a few years ago, consumer packaged goods brands didn’t know what success in a new world powered by content…

What Makes Content Stand Out? Hint: originality is key

When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed content—these can…

The Secrets Behind Successful Brand Newsrooms Lessons from the pros

Ever since Oreo won the Super Bowl blackout with their rapid-response “Dunk in the Dark” tweet, “brand newsrooms” has been…

How the Finance Industry Leads the Way in Content Marketing Strategy from Citi, AmEx, BlackRock

Original content isn’t the first thing most of us think of when it comes to banks. But in the age…

Advertisement