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Multimedia Storytelling Is Transforming Advertising

Experimental efforts will become standard

One-third of millennials watch absolutely no broadcast TV, according to a 2013 New York Times study. This is causing a…

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The State of Retail Content Marketing

Brands emerging as publishing pioneers

According to the CMO Council, 54 percent of consumers say they would consider no longer shopping at a retailer that…

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Master the New Lingo With This Content Marketing Dictionary

What the hell is 'contentvertising'?

If you've attended a content marketing conference this fall, you might have felt like you'd entered a foreign country with…

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The State of Automotive Content Marketing

Drivers of success for 2015

When Jerry Seinfeld turned his obsession with vintage cars into a Web series in 2012, Acura jumped on board. Years…

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These Finance Content Marketing Trends Will Dominate 2015

Solid strategies to reach new demographics

 Kevin Spacey recently delivered the keynote speech at the annual Content Marketing World conference in Cleveland, Ohio. The mere announcement…

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Healthcare Marketers Are Behind the Curve on Content

But a few pioneers are breaking through

We've all been there—Googling a laundry list of symptoms out of concern that our cough and runny nose could be…

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The State of B2B Content Marketing in the Wake of Van Damme's 'Epic Split'

New customers through creativity

Business-to-business content marketing isn't known for its riveting campaigns, but this might be changing. The most notable B2B success story…

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Over 90% of Marketers Are Not Confident in How They Measure Content

And other scary stats

Content marketers are incredibly uncertain about how they're measuring the success of their content.

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Brands Are Measuring Content All Wrong

Bad metrics leading them astray

If you're reading this, chances are that you work in content marketing and aren't sure that you're measuring a campaign's…

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A Content Marketing Playbook From Top Consumer Brands

Lessons and strategies

Just a few years ago, consumer packaged goods brands didn't know what success in a new world powered by content…