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How Savvy Brands Steal the Competition's Audience After all the hard work is done

If you work in advertising, you know that it’s harder than ever to capture the attention—let alone win the affection—of…

How Smart Media Planners Are Combining Video and Television And mistakes to avoid

As advertisers chase consumers across an ever-expanding video landscape, data has become the most efficient way to allocate ad spend.

How to Become an Advertiser on HBO’s Game of Thrones Data, not scabbards

It’s no secret that the HBO’s series Game of Thrones is absolutely crushing its Sunday night competition, summoning an ever-growing…

Infographic: People Who Eat Fast Food Also Watch The Biggest Loser And other audience insights

Sometimes your best decisions are based on hunches. You might think a certain TV show is a great fit for…