Claire Grinton, account planner, Draftfcb San Francisco | Adweek Claire Grinton, account planner, Draftfcb San Francisco | Adweek
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Claire Grinton, account planner, Draftfcb San Francisco
The Real Game Changers Are the Gamers Themselves From mobile to social to console, understanding player behavior

Americans are playing games more than ever on a growing list of technological devices. According to the Entertainment Software Association, at least one individual in 72 percent of American households…

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