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Christopher Heine

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign

New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back

2 million people open it almost every day

Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid…

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

The New York GOP's Bill de Blasio Tweet May Be the Weirdest '50 Shades' Reference Yet

What are these people thinking?

Add the New York State Republican Party to the growing list of people who have created strange marketing efforts around Fifty Shades of Grey, the R-rated sexual thriller and blockbuster…

Could Snapchat Be a March Madness Player This Year?

Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

10 Must-See Digital Marketing Stats From the Past Week

Data on everything from roast-beef nihilism to chocolate

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits.  1. According to NetBase's research, Dove's dark chocolate…

The Nihilist Arby's Twitter Account Is Getting Better Engagement Than the Real Arby's

Beefy numbers with death and malaise

Twitter is loving Nihilist Arby's, which began as a fake-brand-style account on Jan. 14. And if you don't mind a whole lot of absurdist death and doom in your humor,…

Taylor Swift's Cat Reenacted a Super Bowl Interception and Blew Up Instagram

This kitty clip is clutch

Pop Warner coaches constantly drill the words "two hands" into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the…

Peers Mourn the Death of 60 Minutes' Bob Simon

Dies at 73 after car crash in New York

Bob Simon, the 60 Minutes mainstay whose gentlemanly-but-stern TV reporting was among CBS News' enduring signatures for decades, died Wednesday night in New York City after a livery cab accident.…

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