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Christopher Heine

This Might Be the Most Fantastically Bizarre Social Media Phenomenon of 2015

Get bread, smush face in it

One week it was corn bread, next came challah, then naan and Italian loaf. An unnamed young woman spent this autumn placing 20 such pieces of bread onto a table—one…

Why The Beatles Needed Digital Streaming to Maintain Their Brand

Got to go where the young folks are

The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand. On Wednesday, UMG revealed that The…

How Mercedes-Benz Is Using Facebook and Instagram's Direct Messaging to Play Secret Santa

A social 'ho, ho, ho'

If you think direct-messaging features on social channels are marketing wastelands, guess again. Mercedes-Benz told Adweek that it gets roughly 100 direct messages daily from customers and prospects on social channels…

Here Are the Top 25 Tumblr Posts Sponsored by Hollywood Marketers in 2015

The buzziest of entertainment promos

Tumblr's 550 million monthly users are typically young, creative-minded adults who love GIFs, videos and photos. Because of that, how well marketers are playing on the platform continues to be…

An Inside Look at 'Facebook at Work' From the Global Agency That's Beta Testing It

Weber Shandwick exec: it's 'inherently mobile'

Facebook at Work—Facebook Inc.'s enterprise social network for businesses—is set to roll out in 2016 while taking on established workflow software players like Slack and Yammer. While Facebook will not…

Here Are the Top 25 Tumblr Posts Sponsored by Brands in 2015

Automotive and tourism had some of its buzziest ads

With 550 million monthly users, Tumblr is one of the more interesting ad platforms in the social-media space. It's a chief destination for brands that want to target young, creative-minded…

Tweet at Sheraton If Your Flight Is Delayed, and You Could Win a Drone

Hoping goodwill fills rooms

Through the end of December, Sheraton wants travelers to tweet with the hashtag #delightdelaysweeps to its Twitter account for the chance to win a bevy of prizes. It's a holiday…

Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week

Did you know YouTube gamers are often Mom and Dad?

There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling: 1. Ah, the power of…

Whisper Hits 20 Million Monthly Users, Doubling Its Audience in 6 Months

Secret's demise probably helped

Whisper now has 20 million monthly users, which is twice as many as the anonymity-based messaging app claimed in May. What's changed since that last batch of user data? The…

GoPro's First Drone, Due Out in 2016, Will Be Called 'Karma'

Flying robot is uplifting news for investors

GoPro recently said it will debut its first drone in early 2016, and now the company has announced the brand name—Karma. On Wednesday, the company made the revelation by pushing a one-minute…

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