Christopher Heine | Adweek Christopher Heine | Adweek
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Christopher Heine
Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media This strategy is a head-scratcher

Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms…

October 16, 2014, 7:24 PM EDT

Jim Gaffigan Was an Adman and Has a LinkedIn Account to Prove It Comedian riffs on agency biz and Holiday Inn Express

It would probably be a totally buried, obscure footnote if his comedic peers like Marc Maron, Kristen Schaal or Todd Barry were products of the same career path. But there's Jim…

October 15, 2014, 7:31 AM EDT

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere After a few posts, the brand has competitors beat

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. Chanel posted its…

October 14, 2014, 3:29 PM EDT

Heineken Is Cornering the Beer Market for Soccer Fans Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

October 14, 2014, 11:32 AM EDT

5 Bold Moves Starbucks Made in a Month That Have People Buzzing With digital at the core

Even for a busy brand, Starbucks has been unusually active since Labor Day. Here are a handful of intriguing plays by the Seattle-based java giant in the last few weeks. 1.…

October 10, 2014, 1:45 PM EDT

Here Are the Pros and Cons of Snapchat Taking on Ads Data is both a blessing and a curse

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are…

October 9, 2014, 4:03 PM EDT

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent…

October 9, 2014, 11:38 AM EDT

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

October 9, 2014, 9:02 AM EDT

Is Instagram Becoming a TV Substitute Like YouTube? Its young users love social clips cut from the tube

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of…

October 9, 2014, 7:31 AM EDT

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