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Christopher Heine

Check Out Instagram's Art Installation About Creativity and Fluidity at Cannes

App looks to inspire advertisers

  CANNES, France—About 90 million Americans, roughly 34 percent of all U.S. mobile phone owners, will log on to Instagram…

This Startup Believes 'Compensation Consent' Can Save Publishers From Ad Blocking

Sourcepoint chief rethinks content offerings

  brightcove.createExperiences(); CANNES, France—Ben Barokas, founder and CEO of publishing software company Sourcepoint, rode a bicycle 40 miles before kicking off his…

As Legislative Battle Looms, Airbnb Focuses on Building an API and Working With Brands

CEO wants the service to be 'more of a platform'

CANNES, France—There are 5,125 people using Airbnb here this week during the Cannes Lions International Festival of Creativity, and Airbnb CEO Brian Chesky is one of them. Adweek sat down…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

West Elm Is Lifting Sales by Using Customers' Instagram Photos in Facebook Carousel Ads

Return on spend better than normal

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag. More recently, it…

73% of Ad Players Cite User Experience as a Major Industry Challenge

IAB report: digital execs focused on obstacles

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement…

How Facebook and Instagram Video Growth Is Benefitting Brands, TV and Sports

Data visualizations provide marketing clues

We learned on Tuesday that Facebook videos are creating 13.2 times the amount of chatter on the social network year over year, while users are sharing and creating three times…

Digital Videos Are Creating 13 Times More Facebook Chatter Than They Were Last Year

Here's what marketers can learn from it

Digital videos are creating 13.2 times the amount of chatter on Facebook year-over-year, while users are sharing and creating three times the number of videos this year compared to 2015.…

9 Data Points That Show How Marketers Are Using Snapchat

Study sheds light on emerging platform

New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to its extensive study, we weren't able to include…

Why Microsoft Could Challenge Salesforce for CRM Market Share After Buying LinkedIn

MSFT shifts gears

When Microsoft bought LinkedIn today for $26.2 billion, it essentially married the two biggest names in curriculum vitae. Professionals nowadays generally type up resumes on Microsoft Word and update their…

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