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Christopher Heine
Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty…

November 3, 2014, 3:12 PM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

The Top 10 Halloween Candy Brands on Twitter You might say 'gimme a break' when you see No. 1

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform. And a quick note…

October 30, 2014, 4:31 PM EDT

NatGeo's Instagram Video Shows Us Why Sherpas Climb Mount Everest Check out this week's top 10 branded spots

National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort. The publisher…

October 30, 2014, 11:08 AM EDT

7 Big Stats From Facebook's Q3 Earnings Report Ad sales continue to drive growth

Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year. Here are 6 other…

October 28, 2014, 5:08 PM EDT

14 Instagram Data Findings That Every Marketer Needs to Know Here's a tease: @mentions inspire 56% more engagement

Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is. Simply…

October 28, 2014, 5:00 AM EDT

20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats A landmark birthday

AT&T ran the first banner ad two decades ago today via the then-popular Web browser Netscape, which offered a palette of 16 colors—a fraction of what modern digital designers have…

October 27, 2014, 12:01 AM EDT

Here Are 10 Must-See Stats From This Week in Digital Marketing Entails Facebook, Tumblr, Kraft, Foursquare and Visa

We've rounded up this week's 10 most interesting numbers from the world of digital marketing. Check them out below. 1. Facebook posts with only 40 characters get 86 percent more engagement,…

October 24, 2014, 2:23 PM EDT

NBA Player Sleds Down From Great Wall of China on Instagram This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

October 23, 2014, 11:21 AM EDT

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