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Christopher Heine

Microsoft Is Challenging Slack With a Chat System Featuring an Army of 85 Bots

They will provide workers more assistance

Microsoft, as expected at its Office event today, pulled back the curtain on its Slack competitor, which is called Microsoft Teams. Since launching in 2009, Slack has become a popular,…

Can Twitter Finally Make Periscope Soar as the Livestreaming Space Heats Up?

App can't go the way of Vine

Just three years ago, Vine appeared to be a central player in the future of "snackable content." Its short-form style of messaging even aired in a Monday Night Football TV…

Here's What Gen Z and Millennials Love and Hate About Instagram and Snapchat

They enjoy both apps, but not equally

Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram…

8 Intriguing Digital Marketing Stats From the Past Week

Giphy's impact and podcast ad sales on the rise

The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye: 1. Gilmore…

Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million

Couldn't compete with Instagram and Snapchat

Vine will not be an infinite loop. It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On…

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Brands are buying into cross-platform advertising

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new…

Uber's Self-Driving Truck Delivered a Semitrailer Full of Budweiser 120 Miles

A Colorado cruise straight out of the future

Somewhere in a college freshman dormitory in Colorado, there's a young hacker thinking about the missed opportunity. Who needs a fake ID if you can intercept a whole truck of…

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

MasterCard, Pitney Bowes and Humana deploy staffers

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to…

Massive Cyberattacks Dramatically Hurt Revenues for All Kinds of Internet Players

One small retailer saw almost zero sales

Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and…

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

Costing them traffic and likely money

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.  It all started Friday morning, when a slew of digital publishers and other…

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