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Christopher Heine

Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand

Community geofilters are highlighted

Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities. In each case, the ephemeral app's main image for the roadside billboards…

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Young adults are going old school

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email…

7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising

Agency and tech players weigh in

Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S…

Amazon Now Wants to Sell You TV and Internet Packages

Opens 'Cable Store' with Comcast Xfinity offerings

Amazon quietly launched an e-commerce channel in the last couple of days that's selling TV-and-Internet-bundles from Comcast Xfinity. Called Amazon Cable Store, the channel represents a partnership between the two companies. Given…

7 Intriguing Digital Marketing Stats From the Past Week

Snapchat is the king of conversation at SXSW

The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1. Snapchat doesn't even need an actual presence…

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Snapchat, Esurance and VR blew up

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look…

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact

Measurement space continues to heat up

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is…

NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist

Closing of the shuttle program confused folks

The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down. Americans…

Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018

Kevin Plank says 'data is the new oil'

At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he…

From Virtual Reality to Robots, Here Are SXSW's Buzziest Topics So Far

Acquisitions news drive startup chatter

Virtual reality, mobile apps, robots, 3D technology and artificial intelligence have dominated social chatter around South by Southwest Interactive during the first few days of the five-day festival. According to…

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