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Christopher Heine

How a Country Music Awards Show Could Be Meerkat's Mainstream Moment

Offers front-row view with CMT and Mountain Dew

Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will…

Montel Williams Catches Big Flak After Tweeting That Civil Rights Activist Is 'No MLK'

Mocked for being a pitchman

Montel Williams, the talk-show host turned pitchman, stepped in it during the wee hours of the morning on Twitter. Just after 2 a.m. today, Williams tweeted at civil rights activist Deray…

Here Are 10 Fun and Useful Digital Marketing Stats From the Last Week

Neymar inspires social chatter

There's been extra buzz about sports—from soccer to horse racing—over the last week. So, we studied a bevy of sports data and other research numbers to bring marketers the 10…

American Pharoah Reps Are in Talks to Put the Triple Crown Winner on a Wheaties Box

It would make plenty of horse sense

Since American Pharoah won horse racing's first Triple Crown in 37 years on Saturday evening, branded merchandise sales have predictably been through the roof, and seemingly everyone wants a piece…

Why American Pharoah May Be the Most Brand-Friendly Horse Ever

Several deals already inked

The last time a horse won the Triple Crown—1978, when Affirmed did it—the sports marketing world was a very different place. In those days, the height of sophistication in sports-centric advertising…

Caitlyn Jenner Posts Were Read 6 Times as Often as Stories About Sepp Blatter

#CaitWinsAgain

Data company Parse.ly reviewed the analytics it regularly tracks for 350 publisher clients—including Condé Nast Digital, The Atlantic, Reuters and Mashable—to compare who had the bigger buzz week, Caitlyn Jenner…

Coke's New Twitter Ads Call Out Viewers by Name

Social promos get personal

Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in…

Instagram Offers Big Data, but Pinterest Has Purchase Intent

Marketers weigh in on e-commerce upgrades

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So,…

Daily Mail Invests $3 Million in Native Partner Taboola

'We're all competing against Facebook,' CEO says

The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of…

9 Fascinating Digital Marketing Stats From the Last Few Days

Meerkat tweeted more often than Periscope?

It's only Wednesday, but it's already been quite a week in the world of digital marketing. So, we've curated the most intriguing statistics from the space in just the last…

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