Christopher Heine | Adweek
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Christopher Heine
Does Foursquare Offer Enough to Woo Advertisers Long Term? Some stats on the social-mobile company

During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The…

March 23, 2014, 9:00 PM EDT

Social Signals Guide CPG Product Development, Says General Mills Vet Gayle Fuguitt talks future and past

Gayle Fuguitt spent 32 years working on General Mills' consumer-packaged-goods prowess before switching executive gears to lead the Advertising Research Foundation in 2012. She took a break from getting ready…

March 21, 2014, 7:18 AM EDT

76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

March 20, 2014, 5:52 AM EDT

How Dunkin' Donuts Stores in Arizona Beat the Heat With Twitter Needed a weather-friendly message

When retail chains run national campaigns, their locations in some geographical areas get left out in the cold—or uncomfortably in the scorching sun, if they happen to be located in…

March 17, 2014, 5:10 PM EDT

Nate Silver's FiveThirtyEight Resurfaces Just in Time for March Madness Picks Louisville to win it all

Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in…

March 17, 2014, 3:34 PM EDT

Yahoo Debuts 'Motion Ads' With Cheesy Kraft Promos May catch the eyes of millennials

To a person, movie marketers who use Tumblr a lot love to talk about how ads need to become more like gifs (graphic interchange formats) in order to attract millennial…

March 17, 2014, 1:19 PM EDT

Trulia's First National Campaign Focuses on Mobile-Minded Women Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

March 16, 2014, 11:00 PM EDT

A Tweet, Selfie and Instagram Video Just Broke That US Airways News 'So my plane just crashed ...'

A US Airways plane en route to Fort Lauderdale, Fla., Thursday evening blew a tire while trying to take off from the Philadelphia International Airport, and though the aircraft won’t be…

March 13, 2014, 8:24 PM EDT

Pranks Dominate This Week's YouTube Top 10 Yoga pants, bongs and kidnapping (again)

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it…

March 13, 2014, 5:21 PM EDT

March Madness Twitter Ads Tip Off After Buzzer-Beater 'Tis the season for real-time efforts

Earlier this afternoon, Seton Hall guard Sterling Gibbs hit a last-second shot to help his college basketball team upset Villanova, and marketers for New York Life and NBC immediately purchased…

March 13, 2014, 3:27 PM EDT

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