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Christopher Heine

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

Acxiom, Oracle, Weather Company and other notable players join up

Few marketing topics in the past couple of years have grown more in importance than data. With the Internet of Things set to take off in earnest during the next…

Coors Light Is Offering Neighborhood-Specific Mobile Music to New Yorkers

Brew brand partners with Shazam and Intersection

New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming…

After a Series of Outages, Twitter's Stock Price Has Dropped in an Alarming Fashion

Not what real-time marketers want to hear

Twitter, a social media favorite among marketers, journalists, celebrities, news lovers and trolls, is having a rough time of things in recent days and weeks. Since Friday, it's suffered three…

Adblock Plus Was Uninvited From a Digital Ad Leadership Conference at the 11th Hour

IAB says event is for key 'digital-industry stakeholders'

Adblock Plus attended the Interactive Advertising Bureau's Leadership Summit last year, and the company had registered to go next week's 2016 conference. But the IAB last week informed Adblock Plus…

How Amazon Is Slowly Building a World in Which It Takes Very Little Effort to Shop

'Replenishment' service nabs GE, other brands

If you use all of Amazon's technologies in the near future, you almost won't have to leave your home. And you won't even have to push buttons to get your…

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

YouTube stars help bring Clancy-inspired The Division to life

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too? Ubisoft hopes so. For the first time, the gaming…

Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Programmatic and high-CPM buys suffer most

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and…

Here's How Snapchat Became Such a Hot Platform for Digital Marketers in So Little Time

And what it could still do better

Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid…

Here Are 11 Interesting Digital Marketing Stats From the Past Week

Including a lot of video-related data

When it comes to interactive marketing stats, 2016 is off to a quick start—especially as it pertains to digital video. Check out the 11 data points that caught our eye…

Foursquare CEO Dennis Crowley Steps Aside, and COO Jeff Glueck Is Elevated to Top Spot

New York company shakes up leadership

Foursquare co-founder Dennis Crowley has stepped aside as CEO of the company, and he's been replaced by Jeff Glueck, who has been the tech player's COO for 18 months. Crowley…

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