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Christopher Heine
Starbucks' Stop-Motion Clip on Instagram Strikes a Creative Chord Coffee brand wins again with social

In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing. Leading the way is Starbucks, which regrammed a stop-motion clip made by artist Rachel Ryle…

January 8, 2015, 7:06 AM EST

65% of Facebook's Video Views Are Now on Mobile Devices New stats underscore the network's threat to YouTube

Sixty-five percent of global Facebook video views occur on mobile devices, according to the social media giant, which revealed a handful of stats today. "Consumers use their mobile devices to view…

January 7, 2015, 4:30 PM EST

Can Apple Do for Wearable Ads What Facebook Did for Mobile? Marketers predict brands will latch onto smartwatches

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company…

January 6, 2015, 1:23 PM EST

How Oculus Rift Is About to Reshape Marketing Creativity Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

January 5, 2015, 12:01 AM EST

The Sin City Startup Scene: Get to Know Las Vegas' Emerging Tech Icons Zappos' success has spawned a Silicon Valley outpost in the desert

You've heard plenty about the burgeoning tech scene developing in Tinseltown, but what about Sin City? Take a road trip a few hours east of Los Angeles and you'll find…

January 5, 2015, 12:00 AM EST

Here Are the Top Branded Instagram Videos of 2014 The Washington Post's panda was a surprise winner

Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's…

December 31, 2014, 6:00 AM EST

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues 2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

December 24, 2014, 8:00 AM EST

Here's a Timeline of Brands Scoring Big in Social Media in 2014 'Twas the year of bacon-scented alarms and tweeting mittens

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's…

December 24, 2014, 7:08 AM EST

This Infographic Shows How Worried Digital Advertisers Are About Viewability The buyer-seller debate continues to simmer

A great debate in digital advertising is brewing around the issue of viewability that will only heat up after the calendar flips to 2015. According to The Wall Street Journal, the…

December 23, 2014, 9:02 AM EST

Oracle Buys Datalogix to Bolster Marketing Cloud Purchase likely exceeded $500 million

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse…

December 22, 2014, 11:55 AM EST

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