Christopher Heine | Adweek Christopher Heine | Adweek
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Christopher Heine
Instagram Marketing Is Quickly Catching Up to Facebook Data show the gap is closing

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of…

August 3, 2014, 5:18 PM EDT

Full-Page Marijuana Ad to Appear in New York Times A historic moment in pot marketing

It looks like "The Gray Lady" will get a little greener tomorrow. Leafly, a website and mobile app that locates and reviews medical marijuana dispensaries, has bought a full-page ad in the print…

August 2, 2014, 8:19 PM EDT

Twitter's Video Ads Doubled Consumer Engagement for Bike Brand How Specialized won the Tour de France

Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company's 22-speeds, and then sales…

August 1, 2014, 4:41 PM EDT

P&G Wants to Shelve Up to 100 Brands Focuses instead on big sellers like Tide and Crest

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in…

August 1, 2014, 12:54 PM EDT

Ross Levinsohn Joins Scout Media as Executive Chairman Yahoo veteran teams again with James Heckman

Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which…

August 1, 2014, 11:02 AM EDT

NBA Stamps Its Twitter Handle on the League Ball Will the @NBA branding increase followers?

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league…

July 31, 2014, 5:53 PM EDT

Why Instagram Ads Could be Huge for Facebook's Mobile Empire $100 million quarterly out of the gate, industry players say

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience,…

July 31, 2014, 3:38 PM EDT

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion CPG and automotive jump aboard

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according…

July 30, 2014, 4:16 PM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

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