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Christopher Heine

Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

5 million views so far, but marketers criticize the damage control

According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States. Situated near the Missouri River on the Nebraska-Iowa border, the…

Quiznos' Parody Ad Comically Mashes Up Star Wars and Entourage

Sci-fi characters go Hollywood

Star Wars: Episode VII doesn't hit theaters until December, but the parade of marketing around the movie has already begun. Quiznos today is launching a parody ad on YouTube that…

Tumblr Debuts New Ad That Sits at the Top of Users' Dashboards for 24 Hours

Nike is the first brand to buy in

Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a 24-hour period. Nike is the first brand to…

Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting

Early partners include Samsung, AT&T, Coors Light, FedEx, Land Rover

Foursquare has taken its share of lumps from industry watchers in recent years about its slow user growth, but critics have never rolled their eyes at the promise of the…

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is…

The 10 Most Intriguing Digital Marketing Stats of the Past Week

Game of Thrones is the king of YouTube, and Jim Beam goes big with VR

Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of…

When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals…

Infographic: Golf's Top Social Brands Going Into Masters Weekend

TaylorMade's sweet swing on Facebook, Twitter, etc.

As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers…

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Chat feature makes it easy for jerks to pollute video streams

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We've already addressed the possible legal pitfalls…

In Spite of a 'Boys' Club' Industry, Women Are Advancing in Ad Tech

One example: AOL Platforms' staff is 41% female

For five years, Annie Ta worked in corporate communications at Facebook—representing the company's burgeoning ad-technology business—before moving on to Pinterest in 2012 for a similar role. Being at the forefront of…

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