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Christopher Heine
Twitter Buys Tapcommerce to Build on Mobile Ads Momentum For as much as $100 million

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports…

June 30, 2014, 6:24 PM EDT

Fisher-Price Targets Millennial Moms for the Royal Baby's Birthday While underscoring BabyCenter's ad sales prowess

The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But…

June 30, 2014, 5:37 PM EDT

Sneaky Facebook Study on Users' Emotions Draws Ire Research 'may not have justified all of this anxiety,' study lead admits

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some…

June 30, 2014, 12:08 PM EDT

The New Video Ad Viewability Metric Is Drawing Scrutiny Advertisers not happy that impressions count after 2 seconds

The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address…

June 30, 2014, 12:01 AM EDT

Nike's World Cup Triumphs Summed Up in One Infographic Swoosh scores big with video marketing

While competitor Adidas has had its hands full with Luis Suarez's biting incident in the World Cup, Nike seems be enjoying a clean run of global marketing success during the…

June 27, 2014, 2:14 PM EDT

U.S. Soccer Team Scores on Instagram World Cup fever comes to social video

If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest…

June 27, 2014, 1:16 PM EDT

3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off Surprisingly, no Promoted Tweets on a big page

Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets. 1. #USAvsGermany is not (totally) for sale.  When you click…

June 26, 2014, 1:21 PM EDT

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' 2012 called and wants its data back

Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase…

June 24, 2014, 2:58 PM EDT

Twitter Poaches People.com's Editor in Chief Janice Morris helps build out social news team

Five months after Vivian Schiller left NBC for Twitter, the social media company has hired away another exec from a traditional outlet. Janice Morris, People.com's editor in chief, revealed with a…

June 23, 2014, 2:18 PM EDT

Drones Are Creating Social Video Buzz From Cali to Cannes Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

June 22, 2014, 7:10 PM EDT

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