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Christopher Heine
Big Brands Got 105% More Twitter Engagement During Q4 Consumers are 'becoming more comfortable' with them on social

Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter.…

February 10, 2015, 5:02 PM EST

Beck's Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle Surprise choice for Album of the Year definitely got attention

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music…

February 9, 2015, 5:44 PM EST

This Week's 10 Must-See Digital Marketing Stats Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

February 6, 2015, 2:07 PM EST

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

February 5, 2015, 5:41 PM EST

Should Instagram Let Brands Target Users Based on Location? Foot Locker's video suggests untapped potential

The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn…

February 5, 2015, 4:22 PM EST

Car Brands Are Starting to Get the Marketing Data They've Always Wanted Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

February 4, 2015, 7:01 AM EST

Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz These charts time-stamp when ads got the best engagement

Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data. The…

February 2, 2015, 5:56 PM EST

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

February 2, 2015, 5:26 PM EST

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800% The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

February 2, 2015, 12:58 PM EST

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

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