Christopher Heine | Adweek Christopher Heine | Adweek
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Christopher Heine
DirecTV's 'Awkward Rob Lowe' Spot Draws Protests From Shy Bladder Sufferers Group says ad makes light of a misunderstood condition

Not everyone thinks Rob Lowe's "painfully awkward" commercial for DirecTV is funny. The Associated Press reported today that members of the International Paruresis Association—which represents people with what is commonly referred…

November 4, 2014, 2:36 PM EST

Mobile Will Push Digital Ad Dollars Past TV by 2019 Forrester says interactive spending will hit $103 billion

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that…

November 4, 2014, 12:25 PM EST

Should Target Put 'Alex' in an Actual Ad Campaign? Such a move could either be brilliant or turn dark, experts say

Should Target put "Alex"—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign? "Why not?"…

November 3, 2014, 6:42 PM EST

Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty…

November 3, 2014, 3:12 PM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

The Top 10 Halloween Candy Brands on Twitter You might say 'gimme a break' when you see No. 1

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform. And a quick note…

October 30, 2014, 4:31 PM EDT

NatGeo's Instagram Video Shows Us Why Sherpas Climb Mount Everest Check out this week's top 10 branded spots

National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort. The publisher…

October 30, 2014, 11:08 AM EDT

7 Big Stats From Facebook's Q3 Earnings Report Ad sales continue to drive growth

Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year. Here are 6 other…

October 28, 2014, 5:08 PM EDT

14 Instagram Data Findings That Every Marketer Needs to Know Here's a tease: @mentions inspire 56% more engagement

Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is. Simply…

October 28, 2014, 5:00 AM EDT

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