Christopher Heine | Adweek
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Christopher Heine
Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

April 1, 2014, 10:57 AM EDT

3 Burning Mobile Data Questions Experian exec tackles the issues

Mobile is a hot topic here at the 5th I-Com Global Summit in Seville, Spain, where brands and agencies are trying to move forward an industry bogged down by buckets…

April 1, 2014, 9:57 AM EDT

Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing? I-Com attendees weigh in

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late…

March 31, 2014, 4:23 PM EDT

Big Data Players Riff on Instagram Video (and Ukulele) I-Com confab draws brands, agencies

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore,…

March 31, 2014, 3:55 PM EDT

NPR Is Running Voice Recognition-Enabled Ads Will listeners talk back?

What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response…

March 30, 2014, 8:45 PM EDT

Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine,…

March 27, 2014, 4:09 PM EDT

Twitter and Billboard Strike Deal for Social Music Charts Will reveal the next hot acts

Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users. Whether pop behemoths Katy Perry or Pharrell Williams are…

March 27, 2014, 12:40 PM EDT

This Startup Agency Counts Michelle Obama Among Its Clients Catch New York rapidly grows from 6 employees to 35

Specs Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner What Full-service agency Where New York office While most of the ad…

March 26, 2014, 10:09 PM EDT

Unilever's Debbie Weinstein Heads to Google Dove 'Sketches' braintrust to help digital giant in Europe

Debbie Weinstein is leaving Unilever for Google, Adweek has learned. Weinstein has served in three international executive roles for the packaged goods giant since 2009, most recently as vp of global…

March 25, 2014, 6:11 PM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

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