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Christopher Heine
Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net From 230 miles up: Go-o-o-o-al!!!

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its…

June 18, 2014, 10:47 AM EDT

Twitter's 'Dronie' of Patrick Stewart Is Social Gold Generates immediate Cannes buzz

Twitter is like every other digital platform and ad agency roaming Le Croisette in Cannes this week—it's trying to drum up new business. Showing the fun side of your brand…

June 16, 2014, 1:49 PM EDT

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

3 Reasons McDonald's World Cup Has Already Been Memorable Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

June 13, 2014, 4:35 PM EDT

Priceline Buys OpenTable for $2.6 Billion Flight booker gets second chance at diversifying offers

The Priceline Group has agreed to purchase restaurant digital bookings company OpenTable for $2.6 billion. It's an intriguing move by the Norwalk, Conn.-based parent firm of Priceline.com, bringing together two major…

June 13, 2014, 12:51 PM EDT

The NBA's Instagram Team Doesn't Need LeBron to Score Pro basketball continues to slam dunk social video

The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full…

June 13, 2014, 6:00 AM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Oscar Mayer App Invites You to Find the Six Wienermobiles A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time?  Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated…

June 11, 2014, 11:37 AM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

PayPal's David Marcus Will Lead Mobile Messaging at Facebook Social giant's messaging app claims 200 million monthly users

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly.…

June 9, 2014, 6:28 PM EDT

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