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Christopher Heine

Why Retail-Minded Marketers Are Intrigued by Pokemon Go's Forthcoming Ads

Cost-per-visit model practically guarantees store visits

Google Adwords, the digital giant's paid search offering, has long been a go-to platform for ecommerce players looking to increase sales. More recently, it has represented a lucrative source for direct-marketing…

Campbell's CMO Is Taking Over Its Digital Marketing. Why Other Brands May Not Follow Suit

Specialized leadership still important, players say

Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive. That revelation came to light Wednesday when Umang Shah, director of global digital marketing and innovation, announced he…

This Startup Lets You Buy Custom Snapchat Geofilters From a Collection of Artists

Makeshake targets weddings, birthdays and corporate events

As Snapchat is about to make enough money to soak up an ocean, entrepreneurial-minded third parties are starting to cash in on the platform in their own ways.  The latest is Makeshake, an…

Amazon Prime Day Sales Were Up 60%, and Robot Vacuum Cleaners Sold Like Crazy

23,000 Roombas purchased

If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way. The e-retail giant's self-created holiday Tuesday generated 60…

Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?

Driving foot traffic via gamification

Pokémon Go, the mobile game that has millions of people running from location to location, isn't just a tech-bubble fascination on the part of the Twitterati—it's boosting local businesses in…

HGTV and Food Network's New Amazon TV Apps Let You Shop With Your Remote

Couch-potato commerce

Good news, Lazybones. If you have electronics and lawn care products to buy this weekend, you might not need to get off your living room sofa. HGTV and Food Network today…

Snapchat Just Revealed a New Feature Called 'Memories' That Saves Snaps

A collagelike function for its growing user base

Snapchat has been hinting for some time that it doesn't want to be known as an "ephemeral app" anymore, even taking a bit of umbrage with the notion lately. Now, the…

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

Tennis fans won't get any work done today

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of…

ESPN The Magazine Teamed With Gatorade for This Mysterious, Tech-Savvy 'Body Issue' Cover

Shazam reveals code-covered star

ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA…

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Delta, Leinenkugel and Spotify roll out efforts

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving…

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