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Christopher Heine

Ryan Seacrest and Usher Believe Brand Partnerships Are All About Authenticity and Creativity

Watch our chat with the superstars

  CANNES, France—MediaBistro Holdings LLC, parent of Adweek, would like to announce the hiring of its newest reporter, Ryan Seacrest.…

Creatives and Programmatic Players Are Increasingly Getting on the Same Page

Trade Desk COO Rob Perdue on an evolving industry

  CANNES, France—Rob Perdue, chief operating officer at The Trade Desk, is attending his third Cannes Lions International Festival of Creativity and…

Virtual Reality Is Turning Getty Images Into a 21st Century Brand

180,000 events will be shot with 360 cameras

  brightcove.createExperiences(); CANNES, France—While Getty Images, founded in 1995 as a resource for rights to still images, was born in the…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Instagram Now Has More Than 500 Million Monthly Users as Explosive Growth Continues

Gained 100 million members in 9 months

CANNES, France—Word circulated here on Monday that Instagram had surpassed the 500 million monthly user mark, and the social app announced today that it has in fact met that milestone. What's…

Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform

Blis offers Moat viewability and attention data

CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion. Condé Nast,…

Check Out Instagram's Art Installation About Creativity and Fluidity at Cannes

App looks to inspire advertisers

  CANNES, France—About 90 million Americans, roughly 34 percent of all U.S. mobile phone owners, will log on to Instagram…

This Startup Believes 'Compensation Consent' Can Save Publishers From Ad Blocking

Sourcepoint chief rethinks content offerings

  brightcove.createExperiences(); CANNES, France—Ben Barokas, founder and CEO of publishing software company Sourcepoint, rode a bicycle 40 miles before kicking off his…

As Legislative Battle Looms, Airbnb Focuses on Building an API and Working With Brands

CEO wants the service to be 'more of a platform'

CANNES, France—There are 5,125 people using Airbnb here this week during the Cannes Lions International Festival of Creativity, and Airbnb CEO Brian Chesky is one of them. Adweek sat down…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

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