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Christopher Heine
Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars 'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

February 23, 2015, 12:17 PM EST

10 Must-See Digital Marketing Stats From the Past Week Mobile data overfloweth, while the Swoosh scores via social video

Here are the 10 most intriguing stats from the digital marketing space in the last week, including fascinating Instagram numbers and research about where brand dollars are going. 1. Companies will…

February 23, 2015, 8:00 AM EST

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

February 23, 2015, 6:00 AM EST

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

February 20, 2015, 12:40 PM EST

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back 2 million people open it almost every day

Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid…

February 19, 2015, 1:13 PM EST

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

February 18, 2015, 3:29 PM EST

The New York GOP's Bill de Blasio Tweet May Be the Weirdest '50 Shades' Reference Yet What are these people thinking?

Add the New York State Republican Party to the growing list of people who have created strange marketing efforts around Fifty Shades of Grey, the R-rated sexual thriller and blockbuster…

February 17, 2015, 4:51 PM EST

Could Snapchat Be a March Madness Player This Year? Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

February 16, 2015, 10:18 PM EST

10 Must-See Digital Marketing Stats From the Past Week Data on everything from roast-beef nihilism to chocolate

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits.  1. According to NetBase's research, Dove's dark chocolate…

February 16, 2015, 9:27 AM EST

The Nihilist Arby's Twitter Account Is Getting Better Engagement Than the Real Arby's Beefy numbers with death and malaise

Twitter is loving Nihilist Arby's, which began as a fake-brand-style account on Jan. 14. And if you don't mind a whole lot of absurdist death and doom in your humor,…

February 12, 2015, 8:10 PM EST

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