Christopher Heine | Adweek Christopher Heine | Adweek
Advertisement
Christopher Heine
Cover Girl Ad Gets Photoshopped Into a Strong NFL Protest Meme #GoodellMustGo image goes viral

The National Football League's problems of the last week are well known. But now social media users—particularly on Twitter—are passing around a Photoshopped version of a Cover Girl ad that's…

September 15, 2014, 5:17 PM EDT

South Korea's Ex-Spy Chief Is Found Guilty of Tweeting Gives new meaning to 'social justice'

Tweeting has famously landed people in heaps of trouble: In fact, nine months ago, it got PR pro Justine Sacco fired and thrown into social-media no man's land. But getting…

September 12, 2014, 4:45 PM EDT

The 10 Hottest Branded Instagram Videos of the Week Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's…

September 12, 2014, 2:10 PM EDT

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

September 9, 2014, 1:19 PM EDT

Home Depot Reveals Customers' Credit Card Data Got Hacked Another retailer suffers a security breach

The Home Depot acknowledged today that its payment system suffered a security breach that has apparently exposed credit card data since April, though the retailer noted that personal identification numbers…

September 8, 2014, 6:16 PM EDT

These Are the NFL's 7 Social Branding MVPs Athletes’ performance online almost as important as on the field

The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a…

August 31, 2014, 7:07 PM EDT

Facebook's Events Ads Take Aim at Mobile and Local Sales Invitation-styled units come to the News Feed

Facebook is rolling out a news feed ad unit for events marketers in the coming weeks. The move is the Menlo Park, Calif.-based company's latest attempt at bringing in as many…

August 28, 2014, 5:31 PM EDT

Burger King's Canada Move Really Ticks Off Twitter Users Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

August 26, 2014, 6:13 PM EDT

Pinterest Pitches Analytics to Brands Social player takes its site metrics directly to marketers

Pinterest has unveiled a stats dashboard designed to help brands understand what kind of consumer reach and interactions they're achieving on the social-pinning platform.  The free tools can show such players…

August 26, 2014, 10:48 AM EDT

Samsung Will Go Door to Door to Generate Emmys Buzz Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

August 25, 2014, 5:58 PM EDT

Advertisement