Christopher Heine

This Target Store Just Got Trolled by Black Friday Ads With Hilariously Fake Deals

Target was the benefactor of an online troll in August, when Mike Melgaard came to the retailer's defense on Facebook, telling commenters off for criticizing its move away from gender-based labels…

Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms

The latest options from Facebook to Snapchat to Whisper

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one…

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

10 Intriguing Things That Helped SXSW Rock Again

From Meerkat and robots to Gary Clark Jr.

In recent years, South by Southwest Interactive has gotten so big and unwieldy that some folks have grown skeptical, wondering aloud on social media if we all should be "over"…

7 Ways SXSW Is Starkly Different From Mobile World Congress

An interesting clash of conference cultures

With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are seven…

5 Austin Destinations Worth a Lyft

10-gallon hats and world-class ribs are just a ride away

Making your way to Austin, Texas, for SXSW? Lyft is gearing up to provide your rides. As the official ride-hailing partner of this year’s festival, Lyft can take you to…

5 Weird and Wonderful New Marketing Technologies From Mobile World Congress

3-D printable selfies and other eye catchers

Mobile World Congress, the tech conference that attracted more than 70,000 attendees to Barcelona this week, wraps up today. And we're sharing five technologies that grabbed our attention, with an eye…

Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

These 10 Toy Brands Are Winning Social Media For The Holidays

Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

Here Are This Year's Digital Hot List Winners

Instagram, Netflix, TMZ lead 2014's tech roster