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Christopher Heine

10 Intriguing Things That Helped SXSW Rock Again

From Meerkat and robots to Gary Clark Jr.

In recent years, South by Southwest Interactive has gotten so big and unwieldy that some folks have grown skeptical, wondering aloud on social media if we all should be "over"…

7 Ways SXSW Is Starkly Different From Mobile World Congress

An interesting clash of conference cultures

With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are seven…

5 Austin Destinations Worth a Lyft

10-gallon hats and world-class ribs are just a ride away

Making your way to Austin, Texas, for SXSW? Lyft is gearing up to provide your rides. As the official ride-hailing partner of this year’s festival, Lyft can take you to…

5 Weird and Wonderful New Marketing Technologies From Mobile World Congress

3-D printable selfies and other eye catchers

Mobile World Congress, the tech conference that attracted more than 70,000 attendees to Barcelona this week, wraps up today. And we're sharing five technologies that grabbed our attention, with an eye…

Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

These 10 Toy Brands Are Winning Social Media For The Holidays

Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

Here Are This Year's Digital Hot List Winners

Instagram, Netflix, TMZ lead 2014's tech roster

6 of the Top 10 Brand Posts on Facebook Are About Sports

ESPN, Budweiser, CBS Sports are big winners so far this year

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers. Social vendor Shareablee reeled in stats for the…

These 5 Dynamic Duos Are Nailing Digital Marketing

Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

Sports Brands Are Winning Big With Instagram Videos

Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos. Well, sports have take over the scene, with seven of the spots in the rankings…

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