Christopher Heine | Adweek Christopher Heine | Adweek
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Christopher Heine
Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

Agencies Dissect Foursquare's Makeover A new logo, redesigned app, but what does it all mean?

Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked…

July 24, 2014, 6:00 AM EDT

Facebook's Q2 Ad Revenue Was Nearly $2.7 Billion Up 67% year over year

Facebook's advertising revenue increased 67 percent year-over-year in the second quarter, totaling $2.68 billion. That figure is up some $410 million compared to the social giant's Q1 earnings, though its…

July 23, 2014, 5:09 PM EDT

Foursquare Unveils Its Own New Logo (Don't Worry, It's SFW) Company also prepping an app redesign

Exactly one week after Airbnb's logo redesign went viral because people thought it looked like human genitalia, Foursquare is unveiling a new logo and app redesign. And fortunately for Foursquare,…

July 23, 2014, 12:27 PM EDT

Ford's Former Social Media Chief Takes Agency Role Scott Monty reenters the agency world at Shift Communications

Scott Monty, who left the Ford Motor Co. two months ago after a five-year run that made him one of the best known social media figures in the corporate world,…

July 22, 2014, 8:00 AM EDT

Publishers Are Responding to Brands' Viewability Concerns A discussion with Evolve Media president Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift…

July 20, 2014, 6:06 PM EDT

Hollister's Instagram Strategy Gives Hope to Social Retail Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

July 18, 2014, 12:39 PM EDT

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

July 17, 2014, 12:13 PM EDT

Check Out Airbnb's New Logo That Has the Internet Talking Goes for aspirational feel

Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal. To…

July 16, 2014, 1:37 PM EDT

LivingSocial Taps eBay Exec to Right the Ship Gautam Thakar brings marketing expertise

Seven months after Tim O’Shaughnessy said he would step down as LivingSocial CEO, the deals company has named Gautam Thakar as his replacement. Thakar has spent nearly the last decade working…

July 15, 2014, 3:35 PM EDT

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