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Christopher Heine

9 Eye-Opening Digital Marketing Stats From the Past Week

Snapchat takes on the Super Bowl

It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days: 1. Mobile-social video views…

Why OK Go Went Facebook-Only With the Debut of Its Buzzy, Zero-Gravity Music Video

Today's top viral clip isn't on YouTube

When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely…

With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl

1.5 billion impressions, but will new customers follow?

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand…

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

Agency purchases have caught marketing world's attention

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week…

Kohl's Will Livestream on Periscope During Oscars' Red Carpet and Commercial Breaks

Retailer goes big on social

Kohl's is kicking off its Oscars exclusive sponsorship on social media today with the hashtag #AllTheGoodStuff. At the heart of the effort is the retailer's partnership with comedian Vanessa Bayer and Mindy…

Here's How Buzzy the Super Bowl's First Half Ads Were in 7 U.S. Cities

Doritos did great everywhere but San Diego

Chicagoans seemed to love Mountain Dew's #puppymonkeybaby Super Bowl ad, while Californians apparently thought Skittles' Big Game spot was cool, according to Geofeedia. The tech vendor also said Doritos' commercial was…

Here's How Much Twitter Users Preferred Beyoncé Over Coldplay and Bruno Mars

Super Bowl halftime show got her 147,000 tweets a minute

With an eclectic lineup, the Super Bowl halftime show was as buzzy as one might imagine during the game Sunday night. But in terms of which performer stole the show…

Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams

Tennis star gets 'dunked' in sponsored lens

  The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on…

Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

Targeting those who tune the game out

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is…

'Snackable' Branded Video Was All the Rage a Couple of Years Ago. Is It Already Dead?

Agency execs worry about shift to longer social ads

When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us. Brands were…

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