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Christopher Heine

These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Krux and Survata offer data fluidity

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim…

Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than…

Twitter Shifts Commerce Gears as It Tries to Solve Retail Riddle

Selling on social still challenges platforms

A BuzzFeed story late today said that "a number of members" have left Twitter's roughly 25-staffer commerce division as the company shifts talent away from the buy button, which it…

New Snapchat Ads From Mike's Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs

These people need to be saved

If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become…

How Whisper Mastered Facebook's Algorithm and Sold Ads With First-Party Data

A super-social case study

Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page,…

Red Bull and GoPro Team Up to Create More High-Flying Videos

Exclusive deal dramatically expands relationship

Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways. For starters, Red Bull is now…

Why Presidential Candidates Should Only Share Political Memes With Great Caution

Inside the meme-ocracy

If 2012 was the "Twitter Election," this year's presidential race is more about zingers in the form of memes and GIFs than 140 characters—especially with presumptive Republican nominee Donald Trump…

Threesome Dating App 3nder Responds to Tinder's Lawsuit With a Smelly Campaign

Called #Tindersuckmysocks

Tinder is suing threesome dating app 3nder over the potential for marketplace confusion around their names. Though, 3nder isn't taking the news lying down while inviting others to join in.  On…

A Sexbot Hacked the Late David Carr's Twitter, Underscoring Our Digital Vulnerability After Death

The account was quickly restored

One of the truly new things born from the social media age involves "digital death." People who pass away leave behind Facebook, Twitter and Instagram accounts, and their friends and…

AT&T Wants to Keep Your Kids Entertained on Long Road Trips With In-Car Wi-Fi Service

No more 'Are we there yet?'

AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars. For an endeavor called "A Whole New Ride," social media…

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