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Christopher Heine
Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues 2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

December 24, 2014, 8:00 AM EST

Here's a Timeline of Brands Scoring Big in Social Media This Year 'Twas the year of bacon-scented alarms and tweeting mittens

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's…

December 24, 2014, 7:08 AM EST

This Infographic Shows How Worried Digital Advertisers Are About Viewability The buyer-seller debate continues to simmer

A great debate in digital advertising is brewing around the issue of viewability that will only heat up after the calendar flips to 2015. According to The Wall Street Journal, the…

December 23, 2014, 9:02 AM EST

Oracle Buys Datalogix to Bolster Marketing Cloud Purchase likely exceeded $500 million

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse…

December 22, 2014, 11:55 AM EST

10 Must-See Digital Marketing Stats From the Week: Dec. 15-19 Facebook video explodes while Star Wars uses the social force

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media…

December 19, 2014, 3:54 PM EST

A Year Out From Release, Star Wars Is Already Killing It in Social Media Throwback Instagram video hints at the digital deluge to come

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015. Take the entertainment franchise's Instagram…

December 17, 2014, 11:22 AM EST

10 Must-See Digital Marketing Stats From the Week: Dec. 8-12 Instagram breaks 300 million as marketers go big on data and tech

Here are this week's 10 most compelling data points from the digital marketing space, including what media buyers and marketers have in store for next year. 1. An Integral Ad Sciences…

December 12, 2014, 4:59 PM EST

The Curious Case of Ariana Grande's Vanishing Instagrams She kills it with social video, then kills off the clips

According to Shareablee, Ariana Grande has deleted 10 videos and six photos in recent months on Instagram. And from what the digital marketing company has observed, the singer's decision to…

December 12, 2014, 1:08 PM EST

Here Are the Top 10 Most Loved Brands in Social Media From November MTV, Friskies and a surprise luxury player made the grade

Hootsuite's uberVu system can crunch data from 20 different social media platforms, including Reddit, Facebook, Google+, Twitter, YouTube, Blogger, Yahoo Questions, Vimeo, etc. And today the British Columbia-based tech player is…

December 10, 2014, 9:00 AM EST

Here's How GM Uses Social Data to Improve Cars Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

December 8, 2014, 12:20 PM EST

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