Christopher Heine | Adweek
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Christopher Heine
Buick, Ford Enlist Vine Stars, Get Intriguing Results Check out their hit 6-second videos

While some brands have been using Vine for well over a year now, the automotive category seems to be picking up steam with the 6-second social videos. Buick recently enlisted Vine…

April 18, 2014, 3:56 PM EDT

Virgin Galactic Is Going to Be Social Media on Rocket Fuel Edelman exec dishes on a never-before-seen buzz vortex

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…

April 17, 2014, 3:51 PM EDT

Twitter Unveils Mobile App Install Ads Should enhance revenues

Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making. The ads will run…

April 17, 2014, 9:00 AM EDT

Starbucks Shows That Instagram Videos Don't Need to Be Thrillers Simplicity helps brand break weekly Top 10 ranking

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying…

April 17, 2014, 6:52 AM EDT

Octogenarian Salsa Dancer Slays YouTube TheFineBros 'React' videos also dominate the weekly chart

Despite being posted to YouTube on Friday, the salsa-dancing combination of Paddy Jones, who turns 80 this year, and the much-younger Nico Espinosa rapidly vaulted to the top of the…

April 16, 2014, 2:09 PM EDT

Amazing Data From Ian McKellen and Patrick Stewart's Social Bromance Kicks the stuffing out of Oreo on Twitter, beats Coke on Facebook

If anyone has had more fun promoting a Broadway production than Ian McKellen and Patrick Stewart, it must have included a hearty diet of adult beverages and illegal drugs. The pair…

April 16, 2014, 1:42 PM EDT

US Airways Won't Fire Anyone for Porno Tweet 'It was an honest mistake'

Give US Airways credit for not doing the knee-jerk thing most any other corporation would have done, instead circling the wagons while trying to make sense out of its pornographic…

April 16, 2014, 11:22 AM EDT

4 Reactions to Twitter's Gnip Acquisition Ad players weigh in

Twitter's decision to purchase long-time data partner Gnip will have far-reaching implications for social media marketers, per a snap poll of industry players today. Boulder, Colo.-based Gnip is one of a…

April 15, 2014, 7:16 PM EDT

Dove's 'Beauty Patch' Already Has 13 Million Views Skincare brand does it again, sits atop Top 10 video rankings

Dove's Beauty Patch video has been viewed a whopping 13 million times in six days on YouTube, per the brand's account on the social vids site. Not surprisingly, that kind of…

April 15, 2014, 1:30 PM EDT

US Airways Tweet Shows Nude Woman Using Model Airplane as Sex Toy Lewdest #fail in Twitter history?

Brands and Twitter sometimes make strange bedfellows. But when US Airways decides to screw the social media pooch, it doesn't toy around.  The airline's social media team tweeted to a complaining…

April 14, 2014, 4:12 PM EDT

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