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Christopher Heine

The Hill Is Debuting a Latino-Focused Vertical With Bernie Sanders as Lead Advertiser

Political site expands coverage

When it comes to political news, The Hill has had an unusually strong election season already, surpassing rival Politico for web traffic and boosting its staff by 25 percent in recent months.…

Bernie Sanders Runs The New York Times' First Takeover Ad for a Political Candidate

Democrat gets premium digital space

Bernie Sanders is running a desktop takeover ad on The New York Times' website through midnight as the Democratic presidential candidate readies to battle Hillary Clinton in a debate in…

Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

A twist on retargeting and native advertising

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be…

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

Kraft, Sony, Chipotle buy in

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is…

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

New feature could alter the industry

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why…

Wall Street Journal to Advertisers: We're More Innovative Than You Think

Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

Julian Assange: Refugee Reporters Are Winning the Information War

WikiLeaks founder speaks remotely to large SXSW audience

Julian Assange has a message for the countries he believes have tried to systematically squash the kind of national security reporting he has become known for: Your plan has backfired. The…

'Esquire' Fans Feel Like Manly Men

Magazine is giving guys what they want on female-skewing Facebook

Facebook’s user base skews female, but try telling that to Esquire. The Hearst Magazines monthly has embraced the social network, and in a big way–it cranks out nearly a dozen…

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