Christopher Heine | Adweek Christopher Heine | Adweek
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Christopher Heine
Sneaky Facebook Study on Users' Emotions Draws Ire Research 'may not have justified all of this anxiety,' study lead admits

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some…

June 30, 2014, 12:08 PM EDT

Pranks Dominate This Week's YouTube Top 10 Yoga pants, bongs and kidnapping (again)

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it…

March 13, 2014, 5:21 PM EDT

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

Too Many Brands Are Still Employing a Check-the-Box Strategy Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

November 17, 2013, 9:48 PM EST

The Empire That Is Adam Carolla Comic is quite the savvy businessman

Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With…

October 7, 2013, 10:13 PM EDT

Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3 And Dawn's spot was a slam dunk, too, per Ace Metrix

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed…

October 3, 2013, 10:34 AM EDT

Mini Cooper’s Brilliant Take on Horse Meat Great tagline, lots of social buzz

Not every real-time marketing event—like Oreo’s now-famous Super Bowl blackout breakthrough—happens in an instant. Take Mini Cooper, whose marketing team saw a real-time opportunity unfold across several days—the week after…

September 9, 2013, 10:07 PM EDT

College Football Is Kicking Off With an Unprecedented PSA Blitz Focus on player safety

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all. But when pro football…

August 18, 2013, 10:25 PM EDT

Hulu Off the Market, Will Get $750 Million Cash Infusion Worried brands can breathe a sigh of relief

Brands and agencies fearful that Hulu might be mismanaged by a new owner can breathe easier, as the video site is no longer for sale. Joint owners 21st Century Fox, NBCUniversal…

July 12, 2013, 2:28 PM EDT

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye 'Play with your food'

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will…

July 7, 2013, 10:51 PM EDT

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