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Christopher Heine

Ryan Seacrest and Usher Believe Brand Partnerships Are All About Authenticity and Creativity

Watch our chat with the superstars

  CANNES, France—MediaBistro Holdings LLC, parent of Adweek, would like to announce the hiring of its newest reporter, Ryan Seacrest.…

Virtual Reality Is Turning Getty Images Into a 21st Century Brand

180,000 events will be shot with 360 cameras

  brightcove.createExperiences(); CANNES, France—While Getty Images, founded in 1995 as a resource for rights to still images, was born in the…

How The Voice and Twitter Plan to Use Augmented Reality to Boost Social Engagement

It's NBC's latest campaign on the platform

Twitter is setting up an augmented reality (AR) booth backstage tonight at The Voice, which will be shooting live from NBC studios in Universial City, Calif. The celebrity voice coaches—Blake…

5 Things Advertisers Should Know About Twitter's NFL Livestreaming Deal

Brands seem to already approve

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the…

Air France Delays Its New Ad Campaign After Brussels Terrorist Attacks

Underscores brands' need to be nimble during tragedies

Air France was supposed to launch a new ad campaign on Tuesday in its home country but decided to hold it back after the terrorist attacks in Brussels, Belgium, the…

Amazon Now Wants to Sell You TV and Internet Packages

Opens 'Cable Store' with Comcast Xfinity offerings

Amazon quietly launched an e-commerce channel in the last couple of days that's selling TV-and-Internet-bundles from Comcast Xfinity. Called Amazon Cable Store, the channel represents a partnership between the two companies. Given…

DraftKings and FanDuel Ban Staffers From Playing Fantasy Football for Money

Looming scandal brings policy changes

Within hours of each other on Wednesday, DraftKings and FanDuel banned their employees from playing fantasy football games for money. The moves come in response to the revelation earlier this week…

Facebook's Mobile Ad Business Probably Just Got Even Bigger

Plugs in new high-performing promos to its network

Facebook made roughly $2.9 billion on mobile ads last quarter, and today it revealed moves that could increase that number materially. The Menlo Park, Calif.-based tech giant added four products…

Infographic: How the (Real) Clients From Mad Men Are Doing on Twitter Now

37 of the show's featured brands are still alive to tweet

How are Sterling Cooper & Partners' clients doing on Twitter these days? Unmetric staffers—big Mad Men fans, clearly—wanted to answer that oddly specific question, so the social media analytics company delved…

Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

Each is a case study in TV's buzz-driven life cycle

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers…

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