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Christopher Heine

Inside the Wild Climb to Capture Mount Everest in VR for Sports Illustrated

Epic endeavor led by Endemol Shine Beyond

Bonnie Pan is president of Endemol Shine Beyond USA, a company known for releasing digital video hits like Keys of Christmas (starring Mariah Carey and DJ Khaled on YouTube Red) and…

Nearly 3 Million Users Tuned in to Twitter's Golden Globes Red Carpet Livestream

Nice follow-up to its NFL deal

Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the…

7 Moments From 2016 That Show Periscope Still Draws a Crowd

Livestreaming everything from hurricanes to Louis Vuitton

Facebook Live, which is currently running an extensive TV campaign, has brought the idea of livestreaming into the mainstream. But what about Periscope, the app that in 2015 truly made…

Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows

Should boost the platform's revenues

Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling…

Twitter Just Debuted a Way to Make Live Video Look More Professional

Will it attract more TV players, YouTubers?

Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it's aimed at viewers and brands alike.  The…

Live Video Is Breathing New Life Into Twitter as It Aims for Broader Success

COO Adam Bain says livestreaming 'is just getting started'

Just as acquisition speculation is heating up, Twitter has gotten a bit of its mojo back. It can largely thank a few weeks of livestreaming high-interest events, namely the NFL's Thursday…

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

'30 for 30' originals aim to be antithesis of talk radio

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising…

A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars

Multichannel efforts by Geico, Verizon, Walmart and others

Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums. Exact…

HGTV and Food Network's New Amazon TV Apps Let You Shop With Your Remote

Couch-potato commerce

Good news, Lazybones. If you have electronics and lawn care products to buy this weekend, you might not need to get off your living room sofa. HGTV and Food Network today…

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

Tennis fans won't get any work done today

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of…

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