Christopher Heine

Christopher Heine

Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

With a program called Taco Mode, the munchies are going mobile.

The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

The company's digital transformation started from within.

Tech Is Transforming Careers Like Never Before. Just Ask Bevel Founder Tristan Walker

He applied data know-how to an age-old problem and revolutionized shaving.

Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales

Subway and casino Mohegan Sun are using the service.

7 Interesting Digital Marketing Stats That Got Our Attention Last Week

We got Amazon Prime data, GE's novel Instagram approach, Lyft's gains and more.

Pampers and Ne-Yo Are Teaming Up to Raise Money for Premature Babies on Amazon Prime Day

The effort is centered on Facebook Live.

Facebook Is Now Reducing the Reach of Users Who Routinely Share Fake News, Clickbait and Spam

It's taking aim at misinformation, sensationalism and bad content.

7 Hot Digital Marketing Stats to Know Going Into the Big Summer Weekend

There's a little Snapchat and lots of Facebook.

8 Stats That Snapchat’s Ad Sales Team Is Using to Woo Car Brands

The app's young demo is in the market for a new vehicle, according to research.

Facebook’s Predicted Ad Growth Slowdown Could Be Getting Real: 3 Digital Shops Report Q2 Deceleration

The social network essentially forecast the development late last year.