Christopher Heine

Christopher Heine

Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.

It Was Just Revealed Snap Bought a Drones Startup, But That Doesn’t Mean It’s Getting Into Flying Robots

The acquisition simply could be about gaining hardware expertise.

9 Particularly Fascinating Digital Marketing Stats From This Week

It's all about mobile AR, lesser fraud, YouTube, influencers and donuts.

Amazon’s Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story

The ecommerce giant's New York debut underscores its showrooming potential and omnichannel aims.

Twitter Is Offering Advertisers More Tools to Engage Consumers With Direct Messages

Patrón Tequila is running a 'Bot-Tender' campaign.

Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology

Behind all the magical cognitive content are brilliant, forward-thinking women and men who are rapidly reimagining the marketing and advertising technology space.

Here Are 7 Intriguing Digital Marketing Stats From This Week

Instagram gets great engagement, Facebook Live grows and sponsored content wins.

Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook

It's not really even close.

An Ad-Tech Firm and a Survey Player Want to Improve Programmatic Buying by Pre-Screening Audiences

This program could be popular with political marketers for the 2018 midterm elections.

Facebook Just Added 5 Special Features for Mother’s Day

In a mobile society, it's a big holiday for social.

Here Are 9 Interesting Digital Marketing Stats From This Week

Check out Mother's Day video numbers, new social data and a rising retail star.