It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called “trainers,” in the game’s parlance), representing a scale that Facebook took six years to achieve.
Christopher Heine is technology editor of Adweek.
Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.
In search of a veritable who's who in the mobile marketing space, Adweek beat the bushes to shed light on the minds behind great mobile campaigns that are transforming the marketing world.
The distribution for the video-recording sunglasses had been limited to a few touring vending machines.
As YouTube's most-watched star, Kjellberg had accrued 14.7 billion views and attracted 53 million subscribers.
The publication has distinguished itself with original reporting around the 2016 presidential election.
AB Inbev's ads on the app have been viewed by millions, and its video game has accrued 4,700 hours of time spent.