A new study found that 48 percent of adult Snapchat users said the app is "just a fad."
Christopher Heine is technology editor of Adweek.
Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.
As YouTube's most-watched star, Kjellberg had accrued 14.7 billion views and attracted 53 million subscribers.
The publication has distinguished itself with original reporting around the 2016 presidential election.
AB Inbev's ads on the app have been viewed by millions, and its video game has accrued 4,700 hours of time spent.
The button shows how programmers utilize Amazon Web Services to create Dash buttons for all kinds of tasks.
The beginning of the second half was the peak time for mobile, as viewers were evidently amazed by the Pepsi-sponsored halftime performance.