Christopher Heine

Christopher Heine

Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.

Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales

Subway and casino Mohegan Sun are using the service.

7 Interesting Digital Marketing Stats That Got Our Attention Last Week

We got Amazon Prime data, GE's novel Instagram approach, Lyft's gains and more.

Pampers and Ne-Yo Are Teaming Up to Raise Money for Premature Babies on Amazon Prime Day

The effort is centered on Facebook Live.

Facebook Is Now Reducing the Reach of Users Who Routinely Share Fake News, Clickbait and Spam

It's taking aim at misinformation, sensationalism and bad content.

7 Hot Digital Marketing Stats to Know Going Into the Big Summer Weekend

There's a little Snapchat and lots of Facebook.

8 Stats That Snapchat’s Ad Sales Team Is Using to Woo Car Brands

The app's young demo is in the market for a new vehicle, according to research.

Facebook’s Predicted Ad Growth Slowdown Could Be Getting Real: 3 Digital Shops Report Q2 Deceleration

The social network essentially forecast the development late last year.

As the iPhone Turns 10, Retailers Are Still Figuring Out How It Can Streamline the Purchasing Process

Offline shopping has evolved into a smartphone-heavy game.

Facebook Just Bolstered Its Retail-Focused Dynamic Ads With Video and Merchandising Overlays

The social platform is taking early aim at holiday marketers.

This Infographic Shows How Trump Is Absolutely Driving Media Twitter

Here's a detailed look inside 783,000 tweets worldwide.