Christoph Becker | Adweek Christoph Becker | Adweek
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Christoph Becker
Your Company’s Value Hinges More on Emotion Than Data It's what your clients feel about you, not what they know, that matters

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data. Illustration:…

September 22, 2014, 7:43 AM EDT

The Whole Culture of a Business Should Be Built on Its ‘Why’ How can brands tap into the power of human relevance?

Business. The word used to conjure up dreary images of briefcases and pressed shirts.  Illustration: Sam Brewster But this perception as we know it has shifted radically. Today, the idea of business…

December 16, 2013, 10:20 PM EST

Customers Want Emotional Connections, Not Data What moves us?

Dad, I have a dream. I want to sell my ideas.” I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children…

April 22, 2013, 9:15 PM EDT

Voice: Intimacy as Opportunity The headlong race into the digital future has pressed the need to forge a more collaborative culture

There is no doubt that these are the best times to be in the ideas business. This is a time of propelling progress on almost all fronts. We have to…

October 22, 2012, 12:00 AM EDT

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