Christine Champagne
Profile: Tommy Means
Brand Marketing
Mekanism founder Tommy Means is best known for his work directing viral Web videos. But he is about to make his mark in the movies with this month’s theatrical release [...]
Live Commercials Return to TV
Brand Marketing
As Garmin was working on its TV plan for the second quarter last year, the company issued a challenge for itself and its network partners to come up with new [...]
True Confessions: Real-People Ads Let It All Hang Out
Brand Marketing
NEW YORK A TV commercial for Commit Stop Smoking Lozenges, “Babies Aren’t Easy,” finds 36-year-old Lisa navigating Los Angeles traffic while dealing with her screaming baby in her car’s backseat. [...]
Frozen In Time
Brand Marketing
The tiny, immobile Travelocity gnome. The big-headed, always smiling Burger King. The 6-foot-tall, perfectly still Quaker Oats man. We’ve seen inanimate ad icons before, but more and more of them [...]
Kings Of Content
Brand Marketing
Meet the Kings of Content—our picks for companies creating and/or distributing the hottest, most innovative material around. Web newcomer YouTube and ever-expanding MTV Networks have a finger on the pulse [...]
Doing Double Duty
Brand Marketing
It’s one thing to walk onto the set of a commercial shoot as a creative. It’s another thing entirely to walk onto the set as “the director”: the pressure is [...]
Romper Room
Brand Marketing
It is only a couple of hours into a Virgin Mobile commercial shoot, and the 2-year-old twins who are sharing the role of the baby have already torn apart a [...]
Selling Out Is Now In
Brand Marketing
A s those of you who have unsuccessfully courted A-list celebrities for your U.S. campaigns know, despite being offered beaucoup bucks, incredibly short working hours and ridiculously lavish perks, many [...]
By The Fans, For The Fans
Brand Marketing
It’s an overcast September day, and Edmond Plass is doing something that he never imagined: He’s volleying with tennis legend John McEnroe at Brooklyn’s Prospect Park Tennis Center, where Plass [...]
Outshining The Past
Brand Marketing
You roared out of Cannes with a gold Lion. Your campaign dominated The One Show and the Clio Awards (owned by Adweek parent company VNU) and captured a D&AD pencil. [...]