Christine Birkner

Christine Birkner

Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.

NHL Legends Star in This Emotional Tribute to the 125-Year-Old Stanley Cup

A celebration of the history of the league and the Stanley Cup.

Industrious Teen Falls Short of Retweet Goal—but Wendy’s Gives Him Nuggets for a Year Anyway

The 16-year-old needed to get 18 million retweets. He got 3.4 million, a Twitter record, and that was good enough for Wendy’s.

A Nerdy Atlanta Braves Groundskeeper Belts Out Bon Jovi in SunTrust’s Latest Ad

The spot is all about inspiring financial confidence.

How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel

Patagonia, Everlane and PACT cater to shoppers who are placing a higher value on where their clothing comes from and how it’s made.

Fender and Jose Cuervo Just Made a Guitar Out of Agave

The new Stratocaster is the latest in a series of efforts from the tequila-maker to find interesting ways to use the plant.

The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now

The beverage giant's 1,200 layoffs are part of its plan to accelerate growth as soda sales slump.

Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education

The campaign promotes the racing association's Acceleration Nation program, which focuses on STEM.

Soon You Can Book Yourself a Table at Taco Bell’s Test Kitchen Where Doritos Locos Tacos Were Born

Fans can book a seat at Taco Bell's test kitchen through OpenTable.

Patagonia’s CEO Attacks Trump Order That Could Endanger National Monuments

The company is prepared to take legal action to defend public lands.

Why the Kentucky Derby Is a Winning Play for Brands Hoping to Reach a Wide Range of Fans

Brands are working with the annual race that has a demographically diverse audience, from younger attendees to high rollers and celebs.