Christine Birkner

Christine Birkner

Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.

Fender and Jose Cuervo Just Made a Guitar Out of Agave

The new Stratocaster is the latest in a series of efforts from the tequila-maker to find interesting ways to use the plant.

The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now

The beverage giant's 1,200 layoffs are part of its plan to accelerate growth as soda sales slump.

Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education

The campaign promotes the racing association's Acceleration Nation program, which focuses on STEM.

Soon You Can Book Yourself a Table at Taco Bell’s Test Kitchen Where Doritos Locos Tacos Were Born

Fans can book a seat at Taco Bell's test kitchen through OpenTable.

Patagonia’s CEO Attacks Trump Order That Could Endanger National Monuments

The company is prepared to take legal action to defend public lands.

Why the Kentucky Derby Is a Winning Play for Brands Hoping to Reach a Wide Range of Fans

Brands are working with the annual race that has a demographically diverse audience, from younger attendees to high rollers and celebs.

4 Average Joes Become Conquering Nightlife Heroes in Heineken’s New Cities Spots

Heineken's Cities spot encourages people to explore new venues.

CMO Dana Anderson Is Leaving Mondelez to Become MediaLink’s Marketing Chief

She has been with the packaged goods giant since 2012, when Mondelez was spun off from Kraft Foods.

Serena Williams Struggles With an Antique Wooden Tennis Racket in Intel’s Latest Spot

The tennis superstar struggles with outdated equipment to highlight the importance of upgraded Intel technology.

KFC Will Launch a Chicken Sandwich Into Space With the Help of Celebrity Colonel Rob Lowe

The brand's latest Colonel Sanders introduces its new menu item.