The new Stratocaster is the latest in a series of efforts from the tequila-maker to find interesting ways to use the plant.
Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.
Brands are working with the annual race that has a demographically diverse audience, from younger attendees to high rollers and celebs.
The tennis superstar struggles with outdated equipment to highlight the importance of upgraded Intel technology.