Christine Birkner

Christine Birkner

Christine Birkner is a staff writer for Adweek.
Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.

Cadillac’s Lovely Oscars Ad Offers Message of Unity for a ‘Nation Divided’

Cadillac's new ad offers a message of hope amid the anger and aggression of today’s contentious political climate.

Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton’s ‘Jolene’

Cracker Barrel brought country legend Dolly Parton and Pentatonix together as part of its music and entertainment program.

Meditation Apps Are Becoming a Source of Zen in an Overstressed World

As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen.

StubHub Is Doubling Down on Experiential Activations at Live Events

StubHub's experiential campaign, StubHub Live, has featured activations at the Super Bowl, BroadwayCon and soon, South by Southwest.

In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has ‘Lost Its Courage’

Insurance ads typically focus on avoiding risk, but Hiscox's new campaign celebrates the power of embracing it.

Geena Davis Institute and Ford Teamed Up for This Inspiring Video Series Promoting Gender Equality

The #ShesGotDrive series stars YouTube creators who overcame early struggles to become successful entrepreneurs.

This Inspiring Video on the Heroine From Hidden Figures Helped Raise Money for STEM Education

A video highlighting the accomplishments of Hidden Figures' heroine helped raise money for STEM education.

Prudential’s Heart-Wrenching Short Films Explore Love, Grief and Loss

The video series shows how real customers overcame some of life’s most painful moments.

H&R Block’s Futuristic Super Bowl Spot Shows Off IBM Watson’s Tax Skills

The 60-second ad, 'Future,' by Fallon in Minneapolis, is voiced by H&R Block spokesman Jon Hamm.

GNC Is Trolling the NFL on Twitter for Rejecting Its Super Bowl Ad

Brand refers to the #NoFunLeague after the NFL rejected its Super Bowl spot.