Chris Marlowe
RIAA Turns Legal Guns On Aimster
Brand Marketing
The Recording Industry Association of America has filed suit in federal court on behalf of the major record labels against the file-swapping service Aimster, accusing it of copyright-infringement charges similar [...]
Edge To Poll For Audience Data
Brand Marketing
Twentieth Television and Carsey-Werner Distribution have joined with audience research company E-Poll to develop a new entertainment industry service called the Edge. E-Poll initiated the project as a real-world testing [...]
Wireless ‘Swordfish’ Ads
Brand Marketing
Warner Bros. Pictures is using wireless media to promote a movie for the first time. It has chosen WindWire to spread the word for the upcoming action film “Swordfish,” a [...]
Disney Closes Sites
Brand Marketing
The Walt Disney Co. is shutting two of its Web sites dedicated to entertainment news, information and reviews. MrShowBiz.com, which focuses mainly on movies and television, and WallOfSound.com, which specializes [...]