Chip Bayers | Adweek Chip Bayers | Adweek
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Chip Bayers
This Is Your Brain on Marketing Up close and personal with fMRI

The future of market research has no room for bad teeth. Or Englishmen. It’s 8:15 p.m. at the Rolling Oaks Surgical Center in Thousand Oaks, Calif., deep in the Valley north…

October 3, 2011, 10:14 AM EDT

Bill Bernbach: Creative Revolutionary On the centennial of his birth, a look back

Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the…

August 8, 2011, 5:57 AM EDT

The Original Internet Adman Long before digital advertising was a multibillion-dollar industry, Jonathan Nelson saw the future

The advertising business has always been a place for self-invented characters. So was the Internet business in 1994, when I moved to San Francisco. That’s when I met Jonathan Nelson,…

July 12, 2011, 6:21 AM EDT

Wayback Machine: Remnants of the Last Bubble Nothing marked the ’90s as much as the swag

Beach blowouts Typical evening buffet at the ‘99 Internet Summit, held at the Ritz-Carlton in Laguna Niguel, Calif. Desk games Now Sun’s gone (bought by Oracle), and Facebook has claimed its…

July 11, 2011, 6:31 AM EDT

Why Silicon Valley Can't Sell Or, why luring big brands to platforms is its next big problem

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in…

July 11, 2011, 6:23 AM EDT

Opinion: Of Dogs and Tigers

It’s inevitable now, isn’t it? Michael Vick is about to experience the fastest turnaround ever, from commercial pariah to desperately sought-after spokesman—a turnaround that may have been sealed with that…

January 9, 2011, 12:00 AM EST

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