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Charlie Warzel

The New York Times Goes Really Old School

The paper rolls out innovative takeover units echoing 1860s

In the constant struggle to deliver an engaging, dynamic ad experience on the Web, The New York Times has been pulling out all the stops lately. Starting today (Monday, Feb. 11),…

SB Nation Sets All-Time Daily Traffic Record During the Super Bowl

Blog network draws 4.5 million unique visitors, nearly 50,000 comments during big game

Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged…

NBC's EveryBlock Experiment Folds

Yet another casualty in the hyperlocal news wars

The hyperlocal news network EveryBlock, owned and operated by NBC News, is shutting down operations, per a post on the site's company blog. Founded in 2007 and acquired by MSNBC.com in…

Undertone Guarantees You Can See Its Ads

Bows Viewable Impressions Guarantee Program

In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this…

News Corp. Unloads IGN Network to Ziff Davis

Sale marks yet another digital mishap for media giant

After a prolonged, somewhat tortured sales process, News Corp. has finally unloaded IGN Entertainment to technology publishing company Ziff Davis, a subsidiary of j2 Global. The deal, first reported to be in…

Ars Technica Ads Get Ahead of the Story

Tech site develops predictive platform to monetize traffic surges

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…

Sports on Earth Struggles, While Yahoo's Post Game Thrives

When it comes to digital sports, distribution is king

There's arguably more high-quality sports writing on the Web than ever before. But despite the high-minded pursuits of sites like The Classical, when it comes to digital sports success, distribution…

New York Times Launches Incubator Program

Only days after a high profile series of buyouts, Times invests in the future

It's no secret that times are tough for the Gray Lady. A recent round of buyouts has seen a pack of top-level talent walk away from the paper, including a…

Deadspin: An Oral History

How an irreverent sports site made the big leagues

It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…

Beyond Native: Bringing Video Ads In-House

Vox Media is producing TV-quality ads without the help of agencies

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its…

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