Charlie Warzel | Adweek
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Charlie Warzel
The Weather Channel Thinks Facebook and Twitter Save Lives CEO David Kenny defends storm naming practice at IAB

Twitter and Facebook save lives. At least that's what The Weather Company believes. Earlier this month, Weather came under fairly harsh criticism for its storm-naming practice when February's blizzard "Nemo" blanketed…

February 25, 2013, 3:53 PM EST

Demand Media's 2-Year-Old Fashion Tips Once endorsed by Tyra Banks, TypeF is nearly dormant

This is what it looks like when a website dies. Sort of. When TypeF.com launched in March 2011 in partnership with former model Tyra Banks, expectations were high. The site was…

February 21, 2013, 1:10 PM EST

Demand Media Will Explore Splitting Into Two Companies Move announced alongside strong Q4 results

On the heels of its Q4 earnings call today, Demand Media announced news that it plans to explore splitting into two public companies, separating the media arm from its domain services…

February 19, 2013, 5:20 PM EST

Huffington Post Loses Executive Editor Tim O'Brien Leaving to focus on book deal

Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work…

February 19, 2013, 1:23 PM EST

YouTube Phenoms Raise Record Cash FreddieW shows advertisers why they should pay attention to original Web series

If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube.…

February 14, 2013, 2:18 PM EST

State of the Union: One Huge Online Branding War Politicians, marketers wage mini battles to capitalize on exposure

It's become standard practice during widely broadcasted social events (especially political ones) for interested persons and groups to wage a quiet social media war to grab real estate in front…

February 13, 2013, 5:46 AM EST

The New York Times Goes Really Old School The paper rolls out innovative takeover units echoing 1860s

In the constant struggle to deliver an engaging, dynamic ad experience on the Web, The New York Times has been pulling out all the stops lately. Starting today (Monday, Feb. 11),…

February 11, 2013, 12:00 PM EST

SB Nation Sets All-Time Daily Traffic Record During the Super Bowl Blog network draws 4.5 million unique visitors, nearly 50,000 comments during big game

Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged…

February 8, 2013, 9:59 AM EST

NBC's EveryBlock Experiment Folds Yet another casualty in the hyperlocal news wars

The hyperlocal news network EveryBlock, owned and operated by NBC News, is shutting down operations, per a post on the site's company blog. Founded in 2007 and acquired by MSNBC.com in…

February 7, 2013, 12:08 PM EST

Undertone Guarantees You Can See Its Ads Bows Viewable Impressions Guarantee Program

In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this…

February 5, 2013, 10:00 AM EST

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