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Charlie Warzel

The Weather Channel Thinks Facebook and Twitter Save Lives

CEO David Kenny defends storm naming practice at IAB

Twitter and Facebook save lives. At least that's what The Weather Company believes. Earlier this month, Weather came under fairly harsh criticism for its storm-naming practice when February's blizzard "Nemo" blanketed…

The Native Advertising Argument Is Far From Over

Andrew Sullivan, Ben Smith face off in spirited debate

Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled "new media" discussions. Such was the case last night during a spirited…

Demand Media's 2-Year-Old Fashion Tips

Once endorsed by Tyra Banks, TypeF is nearly dormant

This is what it looks like when a website dies. Sort of. When TypeF.com launched in March 2011 in partnership with former model Tyra Banks, expectations were high. The site was…

New York Times Co. Will Try to Sell Off Boston Globe

Amid ad struggles, publisher looks to shed assets

The New York Times announced it planned to unload The Boston Globe and its related properties, which would further strip the company of assets outside of the paper of record.…

Demand Media Will Explore Splitting Into Two Companies

Move announced alongside strong Q4 results

On the heels of its Q4 earnings call today, Demand Media announced news that it plans to explore splitting into two public companies, separating the media arm from its domain services…

ESPN Is Now Targeting You Via Online Radio

New technology looks to fill 'huge hole' in the radio industry

As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.  For the sports giant, the…

Huffington Post Loses Executive Editor Tim O'Brien

Leaving to focus on book deal

Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work…

YouTube Phenoms Raise Record Cash

FreddieW shows advertisers why they should pay attention to original Web series

If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube.…

State of the Union: One Huge Online Branding War

Politicians, marketers wage mini battles to capitalize on exposure

It's become standard practice during widely broadcasted social events (especially political ones) for interested persons and groups to wage a quiet social media war to grab real estate in front…

Reuters Snatches Up Ex-NYT Editor Jim Roberts

The Twitter-obsessed newsman slated to become the executive editor of Reuters digital

Reuters has hired former New York Times managing editor Jim Roberts as executive editor of Reuters digital, per a company memo from Reuters digital editor Chrystia Freeland to staff this afternoon. Roberts,…

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