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Charlie Warzel
Mashable Unveils New Native 'Social Lift' Ad Unit Announcement caps off a week of high visibility for the site in Austin

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.  Called Social Lift, the product is a natural…

March 11, 2013, 3:09 PM EDT

The Native Advertising Argument Is Far From Over Andrew Sullivan, Ben Smith face off in spirited debate

Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled "new media" discussions. Such was the case last night during a spirited…

February 22, 2013, 2:20 PM EST

New York Times Co. Will Try to Sell Off Boston Globe Amid ad struggles, publisher looks to shed assets

The New York Times announced it planned to unload The Boston Globe and its related properties, which would further strip the company of assets outside of the paper of record.…

February 20, 2013, 3:58 PM EST

ESPN Is Now Targeting You Via Online Radio New technology looks to fill 'huge hole' in the radio industry

As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.  For the sports giant, the…

February 19, 2013, 2:05 PM EST

YouTube Phenoms Raise Record Cash FreddieW shows advertisers why they should pay attention to original Web series

If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube.…

February 14, 2013, 2:18 PM EST

Ars Technica Ads Get Ahead of the Story Tech site develops predictive platform to monetize traffic surges

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…

February 4, 2013, 3:57 AM EST

ESPN's Dynamic Wallpaper Ad Looks to Cure Banner Blindness Wide-screen HD video, real-time results hope to draw audience, engagement

In the digital ad world, where static, unimaginative banner ads have been the standard unit for years, innovation is slowly breathing life into the drab and increasingly detested format. today (Friday,…

January 4, 2013, 5:29 AM EST

NBCUniversal Shuffles Digital Sales Staff Schiller and Bhatia take on expanded roles in digital

NBCUniversal has announced numerous changes to its digital ad sales staff, with evp, digital media sales Scott Schiller and digital evp of strategy and operations Krishan Bhatia taking on expanded…

December 11, 2012, 2:54 PM EST

Advertisers Ready to Make an Impression Web ad business finally moves to a new measurement standard, but it could get messy

In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…

December 11, 2012, 6:15 AM EST

The Weather Channel Hires New Digital Ad Chief From Fox News Jeremy Steinberg to lead online sales and programmatic buying

After tallying record numbers last month, The Weather Channel tapped Fox News vp of digital sales Jeremy Steinberg to lead its digital ad team from New York. An 11-year veteran at…

November 28, 2012, 12:35 PM EST