Charlie Warzel | Adweek
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Charlie Warzel
Mental Floss Finds a Home on YouTube YouTube finds sweet spot for the print publisher

A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its…

March 18, 2013, 12:30 AM EDT

Forget Finding Your Friends. SXSW Shifts to Outer Space Talk shifts from altering lifestyles to changing the world

This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle…

March 15, 2013, 4:51 PM EDT

New York Times Introduces Prototype Site Redesign Clean, stark design mirrors recent Web design trends

This morning, The New York Times announced it will begin rolling out a prototype version of its newly designed website for employees inside the company firewall with plans to expand…

March 12, 2013, 12:16 PM EDT

Mashable Unveils New Native 'Social Lift' Ad Unit Announcement caps off a week of high visibility for the site in Austin

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.  Called Social Lift, the product is a natural…

March 11, 2013, 3:09 PM EDT

Elon Musk: 'My Life Is Insane' Innovator talks space, education and how success can sometimes suck

At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life. Throughout…

March 9, 2013, 5:23 PM EST

Is ESPN Ready to Embrace Big Data? Sports media giant blitzes Boston to court nerds

Nerd convention. Dorkapalooza. Geek heaven. Just a few names that were bandied about last weekend to describe the annual gathering of sports' intellectual cabal at MIT's Sloan Sports Analytics Conference.…

March 7, 2013, 12:00 AM EST

Industry Effort to Improve Web Ad Metrics Goes Nowhere Lots of debate, little action

Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…

March 4, 2013, 12:01 AM EST

Federated Media CEO Deanna Brown to Depart Founder and Chairman John Battelle to step back into role

In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to…

February 28, 2013, 3:47 PM EST

IAB Post Mortem: Deep Industry Divide on Native Ads Direct response-heavy crowd delivers mostly cold response

Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The big-data-standardized-units-programmatic-platform crew at #iabalm is a…

February 28, 2013, 11:58 AM EST

Susan Lyne Becomes CEO of AOL's Brand Group COO Artie Minson stays with company for 'transition period'

AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.  As head of AOL's brand group, Lyne will be…

February 28, 2013, 10:11 AM EST

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