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Celeste Ward

West Coast Creative Vet Moves East for Doremus

SAN FRANCISCO Doremus has hired West Coast agency veteran Michael Prieve as executive creative director in its flagship New York office.Prieve, 42, was most recently a creative director at Omnicom…

Goodby's Handiwork Highlights HP PCs

SAN FRANCISCO Goodby, Silverstein & Partners here will launch a global campaign next week for Hewlett-Packard's personal computers.The work introduces the tagline, "The computer is personal again."The push starts breaking…

Grant Debuts Outdoor Ads for Noah's

SAN FRANCISCO Grant, Scott & Hurley here has some fun with the word "schmear" in an outdoor campaign that portrays Noah's Bagels as the best destination for breakfast food.The effort…

WongDoody Wins Anti-Smoking Account

SAN FRANCISCO The Washington State Department of Health has awarded its $7 million anti-smoking account to independent WongDoody after a three-month review, agency representatives said.The Seattle shop won the two-year…

Pioneer Makes a 'Drive' for Happiness

SAN FRANCISCO Pioneer Electronics wants people to rediscover the joy of driving in a new campaign from independent Grant, Scott & Hurley here.The "Drive happier" effort for Long Beach, Calif.-based…

Trading Coasts For McCann

It was back in New York in 2004 that Joe Burton met his future boss, Matt Ross. The two ad veterans, at different companies, worked together on the global IBM…

Netflix Enlists Gangster, Gladiators and Spy

SAN FRANCISCO A gangster, gladiators and an international spy visit people's homes in the latest Netflix campaign from Goodby, Silverstein & Partners. Three 30-second television spots, which break today, continue…

Eleven Tempts Casino Crowd

SAN FRANCISCO Ameristar Casinos promises "More casino. More fun" in a print campaign by Eleven Inc. that promotes the client's Black Hawk, Colo., facility to young adults.Copy on one ad…

Universal McCann Adds Exec on Microsoft

SAN FRANCISCO Universal McCann here has hired a second senior executive on its showpiece Microsoft business in as many weeks.Steve Soldano joins the Interpublic Group agency as a global managing…

Cole & Weber Ups Elliott to Partner, CD

SAN FRANCISCO Cole & Weber United has promoted Jim Elliott to partner and creative director, the agency said today.Elliott started at Cole & Weber in Seattle in 1998 as…

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