Catharine P. Taylor | Adweek Catharine P. Taylor | Adweek
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Catharine P. Taylor
Measured Growth

It's no secret that interactive advertising started its comeback in 2003. What may surprise some is that nine months into 2004, the segment is blowing past some of the predictions…

September 27, 2004, 12:00 AM EDT

Is AOL More Ad-User Friendly?

As an ad medium, America Online has struggled to compete with rivals Yahoo! and Microsoft's MSN. But nine-month AOL Me-dia Networks president Michael J. Kelly declares the Time Warner unit…

September 20, 2004, 12:00 AM EDT

Outlook Is Hopeful At Jupiter Ad Forum

Referencing a quote from telecom analyst David Isenberg to illustrate the Internet's upstart reputation, Agency.com managing director Andy Hobsbawm said at last week's Jupiter/ClickZ Advertising Forum, "The milk of disruptive…

August 2, 2004, 12:00 AM EDT

Everett-Thorpe Joins AKQA

NEW YORK For Kate Everett-Thorp, returning to interactive advertising after the birth of her twins in January 2003 was a question not of whether but of when."I get so excited…

July 20, 2004, 12:00 AM EDT

Everett-Thorp Joins AKQA

For Kate Everett-Thorp, returning to interactive advertising after the birth of her twins in January 2003 was a question not of whether but of when."I get so excited about it,"…

July 19, 2004, 12:00 AM EDT

AOL Picks Up Pace, But Still Well Behind Rivals

Time Warner's troubled America Online is slowly turning its fortunes, posting an improvement in ad revenue and profitability, according to last week's first-quarter earnings report. But those looking for the…

May 3, 2004, 12:00 AM EDT

Playing Chicken

I'm on deadline, and yet I just wasted the last 25 minutes asking a guy dressed in a chicken suit to moonwalk, jump on the sofa and sneeze—and found it…

April 19, 2004, 12:00 AM EDT

Engine of Change

Has it really come to this? After decades of catchy jingles, snappy taglines and big-budget, celebrity-filled 30-second TV spots, has the ultimate in advertising come down to an online search…

March 15, 2004, 12:00 AM EST

IQ Interactive Quarterly: Independent Agency of the Year - Digitas

"If the going is really easy, beware, you may be headed downhill." The warning, printed fortune-cookie-like on a small card in a meeting room at one of New York's W…

February 23, 2004, 12:00 AM EST

IQ Interactive Quarterly: Introduction

As this issue of IQ goes to press, the Interactive Advertising Bureau and Pricewaterhouse Coopers have just reported preliminary figures showing that marketers spent $2.2 billion in online advertising during…

February 23, 2004, 12:00 AM EST

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