Advertisement
Catharine P. Taylor

Lugz to Apple: 'Cease and Desist'

NEW YORK Lugz footwear said it has sent a cease-and-desist letter to both Apple Computer and its agency, Omnicom Group's TBWA\Chiat\Day, over similarities between a commercial "Arrow," which the company…

Caught In The Act

The consumer is in control. If advertising still had its head in the sand about that, two stories from the past few weeks should cause the industry to wake up,…

Psst! How Do You Measure Buzz?

It's the Wednesday of Advertising Week, and industry leaders are holding court all across Manhattan. At the Time Warner Center, David Verklin of Carat is expounding on the state of…

Is Apple's Eminem Spot Too Much Of An Encore?

Similarities that came to light last week between a 2002 spot for Lugz footwear and a new commercial for Apple's "iPod + iTunes," featuring Eminem, have once again inspired discussion…

What Comes Next?

If you were to describe the last year in interactive advertising, it would be easy—and not entirely off the mark—to call it the "Year of the Chicken." When asking online…

Ogilvy Interactive

The seeds of OgilvyInteractive's being named Adweek's Interactive Agency of the Year are sown in an unusual place: Chapter 12 of Ogilvy on Advertising, a book written by agency founder…

The Moment Is Now

Wake up! It's here—that moment of complete, disorienting media fragmentation. Don't expect a press release about it. If someone did send one out, it wouldn't get much attention anyway. We're…

Campaign Aides

In the history books, the presidential campaign of 2004 may be known as the one in which the Internet came of age—as fundraiser, scandal-breaker and vote stimulator.But as a place…

AOL Reorganizes to Reflect Broadband's Influence

NEW YORK America Online restructured its organization yesterday to reflect the growing influence of broadband in the company's business operations and to advance its strategy of bringing more free AOL…

High On The Blog

On the morning I began to write this feature about blogs, it happened again. A political blogger—the left-leaning Markos Moul-itsas Zuniga of the more or less eponymous Dailykos.com—had influenced the…

Advertisement