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Catharine P. Taylor

Interactive Feature: Corporate Speak

It was Monday, Feb. 19, and JetBlue, the airline that has sold itself to consumers on the promise it would "bring humanity back to air travel," was in the midst…

The Ties That Bind: Connection Beats Page Views

Digital media executives watched throughout 2006 as Web 2.0 asserted Internet users' creative independence from the media giants. And by November, it was nearly a fait accompli. That was when…

When Will Viral Become Viable?

When Google said in early October that it would buy the video-sharing site YouTube for $1.65 billion, the announcement effectively erased any remaining doubt that video was the hottest thing…

Growing Interest

The Internet wasn't supposed to turn out like this, was it? Once a cacophonous mix of quirky start-ups, these days the Internet feels so corporate, with Google, Yahoo!, MSN and…

On Web, Big Get Bigger

NEW YORK The Internet wasn't supposed to turn out like this, was it? Once a cacophonous mix of quirky start-ups, these days the Internet feels so corporate, with Google, Yahoo!,…

ZenithMedia

Toyota and New york-based Zenithmedia have been working as partners in developing media plans for the edgy Scion brand since 2003. So it's no surprise that Zenith—known for developing programs…

Google Flex

If there's one essential truth to Google, it may be this: Never has such a simple interface hidden such an extraordinarily complex array of dreams. In keeping with its mission…

Back To Bundling

In online ads that launched the new VW Polo in the U.K. last month, Omnicom Group's Tribal DDB unleashed a guardian angel who takes a respite from his protective duties.…

As with other shops that have successfully

As with other shops that have successfully integrated interactive into their portfolio, BBH's reputation as a nonspecialist with the ability to create engaging online work comes from the propitious blend…

One Stop Shops

When the World Wide Web first started to gain traction as a marketing vehicle in the mid-1990s, it was viewed as so exotic that mere ad agencies were seen as…

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