Brian Killen
Instagram Unleashes the Ultimate Weapon for Marketers
Performance Marketing
Opinion: "Regramming" could encroach on Pinterest’s position as a king of brand content discovery.
Social Media Posts Don’t Matter
Performance Marketing
Opinion: Photos get posted on Instagram, go quiet and resurface, pinned and repinned on Pinterest.
Brands Must Think Like Advocates, Act Like Celebrities
Performance Marketing
Opinion: It’s clear to me that brands themselves should start learning from influencers.
Brands Must Look Beyond the Logo to See the Big Picture
Performance Marketing
Opinion: Looking at logos only is very limited and does not give you the full picture of the impact a brand has on consumers or how much they are engaging [...]
Using Social Media for Email Prospecting
Most social media marketing efforts focus within social media platforms in the form of banner ads, sharable content and brand pages. Meanwhile, social media platforms claim their influence rankings or [...]
Coordinating a Multichannel Targeting Solution
To delight consumers and serve them relevant, engaging and consistent experiences, brands must align their resources to create a cohesive and comprehensive understanding of them. After sending out campaigns, marketers [...]
How to Increase Loyalty With Social Media and Mobile Amenities
As Seth Godin, entrepreneur and permission-marketing champion has pointed out, "Loyal customers always know there's something better out there but they're not interested in looking."