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Brandweek Staff
Oil Companies Rebound, Except BP

BP's oil spill catastrophe prompted consumers to initially drag down other brands in that sector along with it.However, cooler heads prevailed, reviving the consumer recommendation scores of Shell, Mobil and…

June 4, 2010, 12:00 AM EDT

Which TV Nets Have Most Buzz?

The major TV networks just unveiled their fall programming plans during upfront week. In order to measure how broadcast and cable networks fared with consumers since last September until now,…

May 21, 2010, 12:00 AM EDT

Brands Suit Up for 'Iron Man 2'

Several big brands attempted to ride the coattails of Iron Man 2's box-office success, with sponsors spending an estimated $100 million all told to reach the film's huge audience, according…

May 14, 2010, 12:00 AM EDT

GM 'Trust' Drives Positive Response

Using its chairman as a spokesperson worked for General Motors once, so the automaker picked a shrewd time to do it again. By featuring Ed Whitacre in a post-government bailout…

May 7, 2010, 12:00 AM EDT

Little Positive Buzz for KFC's Double Down

What a difference a year makes for KFC, as its recent Double Down launch has failed to match the positive buzz a healthier food intro generated for the chain in…

April 16, 2010, 12:00 AM EDT

New CMO for MasterCard

MasterCard Worldwide has appointed Alfredo Gangotena chief marketing officer.Effective immediately, Gangotena (pictured) replaces Lawrence Flanagan, who will retire after serving as CMO for 10 years.Gangotena was previously the global products…

April 6, 2010, 12:00 AM EDT

'Greatest Spokesperson' Boosts Nationwide

In a sector with weak consumer perception, Nationwide has traditionally maintained above average buzz scores, although it has trailed behind category leaders Geico and Aflac. In hopes of standing out…

March 26, 2010, 12:00 AM EDT

Old Navy Names SVP, Marketing

Gap Inc. has appointed Amy Curtis-McIntyre senior vice president of marketing for Old Navy.In her new post, Curtis-McIntyre will oversee Old Navy's marketing and brand management. She will report to…

March 22, 2010, 12:00 AM EDT

Old Navy Names SVP of Marketing

Gap Inc. has appointed Amy Curtis-McIntyre as senior vice president of marketing for Old Navy.In her new post, Curtis-McIntyre will oversee Old Navy's marketing and brand management. She will report…

March 19, 2010, 12:00 AM EDT

Tru Green Taps Tween Spokesman for New Ads

In its first national campaign, lawn care brand Tru Green is introducing a spokesman, a savvy neighborhood lawn kid envisioned in the mold of Family Ties' Alex P. Keaton.The character,…

February 22, 2010, 12:00 AM EST

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