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Brandweek Staff

Acai Warriors Gird for Brand Battle

Sambazon, a San Clemente, Calif., firm that makes products based on acai berries, is beckoning consumers to “warrior up” in a new ad campaign.The campaign, from Mutt Industries, features Sambazon…

World Cup Brand Buzz Winners Crowned

The World Cup is over, but some brands are still enjoying positive buzz generated during the course of the soccer tournament: Hyundai and Visa were the biggest World Cup brand…

Hyundai Rolls in World Cup Buzz Rankings

After chugging along with daily games for the first two weeks, World Cup matches have become more infrequent during week three, as fewer teams remain in the competition. Consequently, brands…

Hotels.com Names Marketing VP

Hotels.com today named Victor Owens vp of marketing. Owens will oversee Hotels.com marketing in the U.S. and Canada, including the "Smart" ad campaign. Young & Rubicam created the campaign for…

Hotels.com Names Marketing VP

Hotels.com today (Thursday) named Victor Owens vp of marketing. Owens will oversee Hotels.com marketing in the U.S. and Canada, including the "Smart" ad campaign. Young & Rubicam created the campaign…

Hyundai Passes Nike in U.S. World Cup Buzz

For the second straight week, Nike appears to be the most successful brand advertiser without actually being a sponsor of the event.However, in the United States, where Nike had previously…

Nike, Hyundai, ESPN Bask in World Cup Buzz

Like the Olympics and Super Bowl, the World Cup provides a special opportunity for marketers to get many millions of consumers talking about their brands in a big way. That's…

Sonic Names New CMO

Sonic Corp. has named Danielle Vona chief marketing officer. Vona hails from PepsiCo, where she served as vp, marketing.Vona spent 11 years at Pepsi, overseeing brands such as Propel; elements…

Nike, Adidas Battle for World Cup Buzz

When the U.S. plays the England in their first World Cup match, the battlefield will be more than Wayne Rooney vs. Landon Donovan. Rivals Nike and Adidas are spending millions…

Remy Cointreau USA Names SVP, Marketing

Spirits company Remy Cointreau USA has appointed Philippe Roederer svp of marketing.Roederer has more than 20 years of marketing and sales experience in the beverage industry, per the company. Prior…

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