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Brandweek Staff
Social CRM Startup Gets $6 Mil. in Funding

Social CRM promises to be the next big thing in marketing, and startups that focus on the space are sprouting up quickly.A startup called Shoutlet announced this week that it…

December 6, 2010, 12:00 AM EST

General Motors Brand Health Improves

For General Motors—a company used to negative coverage—listing an initial public offering was a welcomed change for car buyers. Despite reports that there are still major concerns hanging over GM…

December 3, 2010, 12:00 AM EST

Live-Action Ads Beat Animation in Brand Recall

Animated holiday ads have turned into a tradition of sorts for brand marketers. But brands may be sacrificing audience engagement with such ads, according to new research by The Nielsen…

December 1, 2010, 12:00 AM EST

Kardashian Kard Is Kaput

Kim Kardashian can take credit cards off her list of potential ventures. The Kardashian Kard, which was marketed to teens, has been discontinued and all mention of it has been…

November 30, 2010, 12:00 AM EST

Starbucks' Push for Via Is 'Vanilla' by Design

Happy with sales of its Via instant coffee, Starbucks is rolling out flavored Via products with a TV and print campaign playing up the appeal of vanilla and cinnamon. TV ads,…

October 5, 2010, 12:00 AM EDT

Starbucks Rolls Out TV to Support Via Flavors

Happy with sales of its Via instant coffee, Starbucks is rolling out flavored Via products with a TV and print campaign playing up the appeal of vanilla and cinnamon. TV ads,…

October 5, 2010, 12:00 AM EDT

P&G Vet Joins Welch's as CMO

Welch's has appointed Matthew Wohl chief marketing officer.Wohl joined the grape-based products maker earlier this month. He will help "build new connections with our consumers and further develop Welch's as…

September 9, 2010, 12:00 AM EDT

Coors Intros Aluminum Pint

Coors, which has goosed sales over the last few years with various packaging gimmicks, is introducing a new one: Coors Light Silver Bullet Aluminum Pint.The 16 oz. product, which showcases…

August 31, 2010, 12:00 AM EDT

Brandweek Announces Marketer of the Year 2010 Winners

It's tempting to look at our slate of Marketer of the Year winners for 2010 and try to find a common theme, but in truth, there is none. Sure, you…

August 23, 2010, 12:00 AM EDT

Activists Go to War for Acai Brand

Sambazon, a San Clemente, Calif., firm that makes products based on acai, is beckoning consumers to “warrior up” in a new ad campaign.The campaign, from Mutt Industries, features Sambazon Warriors—spokespeople…

August 6, 2010, 12:00 AM EDT

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