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Brandweek Staff
Hilton Unveils New Brand

Hilton has unveiled a new hotel brand, Home2Suites, which targets travelers looking for an apartment-like setup, according to AOL Travel.The hotelier is trying to distinguish the brand with a modern…

February 3, 2011, 12:00 AM EST

Hyundai's Pre-Super Bowl Campaign Goes Viral

Hyundai is trying to get ahead of the game by launching a viral pre-Super Bowl campaign.The carmaker is taking a humorous approach in user-generated spots, which show sheep driving its…

January 25, 2011, 12:00 AM EST

New Balance Faces False Advertising Lawsuit

Sneaker maker New Balance is in the midst of a class action lawsuit.The lawsuit, filed in the U.S. District Court in Boston, accuses the company of falsely advertising that its…

January 5, 2011, 12:00 AM EST

Dunkin' Donuts Debuts Campaign for 'Everyday Joes'

Dunkin' Donuts this week launched a multimillion-dollar marketing campaign, featuring "everyday Joes" who drink the chain's coffee. The Associated Press initially reported the news on Monday.The campaign builds on an…

January 5, 2011, 12:00 AM EST

AT&T Warns About Texting While Driving

Just in time for New Year's Eve celebrations, AT&T launched a campaign to warm consumers about the dangers of texting while driving.A documentary-style spot features stories about people who have…

December 28, 2010, 12:00 AM EST

Brandweek.com's Top 10 Stories of 2010

It's been a busy year here at AdweekMedia—and we're looking forward to an even busier 2011. As the year draws to a close, let's take a look at the stories…

December 28, 2010, 12:00 AM EST

Retailers Pitch Value to Holiday Shoppers

The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and…

December 17, 2010, 12:00 AM EST

Gap's FEED Campaign Causes Confusion

Gap is once again trying to raise money for its FEED campaign, which invites shoppers to buy limited edition "made in USA" bags to help fight hunger. But here's the…

December 16, 2010, 12:00 AM EST

Environmental Groups Sue Exxon Mobil

Exxon Mobil is facing a lawsuit over pollution caused by its refineries, the Associated Press reported.Environmental groups in Texas filed a lawsuit against the oil giant on Tuesday (Dec. 14)…

December 15, 2010, 12:00 AM EST

McDonald's Faces More Backlash Over Happy Meal Toys

First, lawmakers in California voted to ban McDonald's from offering toys with Happy Meals. Now, the Center for Science in the Public Interest is suing the fast-food chain for "deceptive…

December 15, 2010, 12:00 AM EST

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