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Bob Sperber
Upfront 2003: Fast Food

Coming off a tough 2002, the biggest restaurant spenders, fast-food leaders, are unpredictable as war. Major industry trends point to continued battles for share of stomach, as casual-dining chains and…

April 21, 2003, 12:00 AM EDT

McDonald's Got Game and Its Guard Up

CHICAGO McDonald's "Winning Time" contest bowing later this month with national, online and in-store advertising support reduces the number of game pieces to one and adds security via an advisory…

March 7, 2003, 12:00 AM EST

McDonalds Agencies Will Meet for New Work

CHICAGO DDB and Leo Burnett will be among McDonald's 10 global agencies that will meet next month to come up with the fast-food chains next branding campaign.That campaign from the…

January 17, 2003, 12:00 AM EST

Service Central in Y&L's New Steak n' Shake Spots

A television campaign from Young & Laramore for Steak n' Shake takes jabs at fast-food service and quality while promoting the chain's full-service operation. In one of the new commercials…

September 30, 2002, 12:00 AM EDT

KFC Does Popcorn Chicken Right

CHICAGO -- KFC deemed its September Popcorn Chicken promo such a success that it tweaked its schedule to bring the product and its ad support back for another five-week flight,…

November 21, 2001, 12:00 AM EST

Burger King, eBay Combo Features Buns, Bids and Booty

CHICAGO -- Burger King and online auction giant eBay Thursday announced a multi-year alliance in which consumers who purchase certain items at the fast-food eatery can acquire loyalty points that…

November 15, 2001, 12:00 AM EST

MRGL Picks Up Burger King Assignments

MIAMI -- Burger King has handed McCaffery Ratner Gottlieb & Lane, New York, several product advertising assignments and the mandate to develop "overall music and radio platforms" for national and…

November 13, 2001, 12:00 AM EST

Marketing Restructure May Follow Little Caesars Settlement

CHICAGO -- Little Caesars franchisees Wednesday resolved a class-action settlement valued at $350 million against franchisor Little Caesar Enterprises, Detroit, the nation's fourth-largest pizza chain, and the Little Caesar National…

November 7, 2001, 12:00 AM EST

McDonald's Marketing Plans Include Ronald, Diners, Boston Market

NEW YORK--Heeding chairman/CEO Jack M. Greenberg challenge that "More than ever before, we must adapt and seize opportunities," McDonald's plans to re-invigorate its Ronald McDonald icon in all marketing and…

October 31, 2001, 12:00 AM EST

Tricon Says Ads, Marketing Have Boosted Sales

CHICAGO -- Tricon Global Restaurants said that sales at Taco Bell and KFC have shown marked improvement in recent weeks following the launch of new advertising campaigns and menu items.…

October 17, 2001, 12:00 AM EDT

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