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Bob Hoffman

Gravity and the Web

Driving through Berkeley, near where I live, it’s not unusual to see a beat-up, old VW bus with a bumper sticker that reads, “Think Globally, Act Locally.”Unfortunately, if there’s one…

Big Brother Has Arrived, and He's Us

One of the frightening things about human behavior is that horrific social practices are often only recognized as such from a distance.Practices like slavery, binding of feet and infanticide—which seem…

Digital Dream World

Welcome to a new world.It's a world in which people are eager to interact with ads. It's a world in which consumers want to have relationships with brands and conversations…

Ads in the Age of Hysteria

We've just lived through the most hysterical decade since the first doomsday lunatic discovered you could make a nice buck proclaiming the end of the world.  First, we had the…

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