Bob Greenberg | Adweek Bob Greenberg | Adweek
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Bob Greenberg
Seeing Is Believing

The profound effect of seeing your stats compared to someone else’s is inspiring, which is why seeing how you compare to others can be the ultimate motivation. That’s why data…

October 25, 2010, 12:00 AM EDT

Opinion: Seeing Is Believing

The profound effect of seeing your stats compared to someone else’s is inspiring, which is why seeing how you compare to others can be the ultimate motivation. That’s why data…

October 24, 2010, 12:00 AM EDT

The Shrinking Pie

Nowadays, the importance of digital is a given. Clients and agencies alike are scrambling to build talent and resources to take advantage of this media revolution in our midst. The…

June 20, 2010, 12:00 AM EDT

The Future of TV

Soon after the iPad was released, @bondigeek tweeted from 10,000 feet in the air that he was streaming movies on Netflix through the airline's in-flight Wi-Fi service. In that moment,…

May 3, 2010, 12:00 AM EDT

Reinventing Retail

It's hard to believe that 15 years have passed since Amazon launched as an online bookstore. Back then, e-commerce was largely modeled on the brick-and-mortar experience, but now the reverse…

February 15, 2010, 12:00 AM EST

Opinion: Reinventing Retail

It's hard to believe that 15 years have passed since Amazon launched as an online bookstore. Back then, e-commerce was largely modeled on the brick-and-mortar experience, but now the reverse…

February 15, 2010, 12:00 AM EST

Bridging the Great Divide

A few weeks ago, I attended a presentation about the Hyundai Assurance Program. Launched in January, it promised to take back your new car if you lost your job and…

November 2, 2009, 12:00 AM EST

A Platform for Life

Why would someone read a newspaper filled with "aged" news when real-time news is available from any number of credible online sites? That's the clever point The Daily Show made…

September 14, 2009, 12:00 AM EDT

Investing in the Cloud

Another year, another Cannes -- a smaller, quieter version. The twin forces of global recession and massive technological changes are forcing the ad industry’s most celebrated festival to change --…

June 22, 2009, 12:00 AM EDT

Read All About It

I am a devoted fan of The New York Times. I read it every day in its myriad formats: the classic print version, online at nytimes.com and on my Kindle…

May 11, 2009, 12:00 AM EDT

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