At first, Victoria's Secret had modest expectations for Pink, its sleepwear line for female teens. A brainchild of Leslie Wexner, CEO of Victoria's parent company Limited Brands, the extension had…
AT&T may be the biggest beneficiary of Apple's latest iPhone price cut. Though some argued that AT&T overpaid to use Apple's phone, the new $199 price point should help AT&T…
Marketers who think bigger is better may want to reconsider, at least when it comes to social media. Ad spending on those sites is predicted to top $1.6 billion this…
In February, Foote Cone & Belding's Nancee Martin got a résumé from a former Metropolitan Transit Authority worker that detailed his experience as a New York City bus driver and…
Taking a cue from TV's Trading Spaces, Julie Miller's co-workers at GSD&M spent a few hours last summer overhauling the media supervisor's office. Her two file cabinets were reduced to…
