The consolidating marketplace for online directories, already brimming with mergers and buyouts, is on the brink of its biggest combination yet as a result of the marriage of Bell…
In time for the fall allergy season, Schering-Plough's prescription drug Claritin begins a sponsorship on cable modem service Home Network as early as this week. The alliance, which…
Jim Hoenscheid, Lycos' director of promotions, used to hear one question time and time again in his old job: "Isn't all motor oil the same?" Well, no, Hoenscheid, the…
Armed with a $400 million investment three weeks ago from Softbank, ETrade next year is plotting a major branding push across all media totaling $100 million, a budget traditionally…
WhirlGirl, a Web-born comic strip, is going prime time with the help of its New York-based creator, Visionary Media. The company has struck a deal with Lycos to bring…
Western International Media, a leading media buying firm, is in negotiations to buy up an unspecified stake in another Los Angeles-based neighbor, Zentropy Interactive, people close to the negotations…
Failing to spark serious interest in its Web site from either advertisers or fans, the Major League Baseball Players Association is ceding partial control of the ad sales and…
Patricia Barroll doesn't mind the Martha Stewart references. In fact, the 34-year-old thinks the connection between herself and the doyenne of sophisticated palates is an apt one. "The 'Martha…
With a thumbs up from Compaq Computers, its new adoptive parent, AltaVista will continue with plans to convert the search service into a Web portal and retain ties to…
Acura, Volvo and Ford are all launching online media programs this week. The promotional efforts range from a movie tie-in to a so-called "rich media" buy on the cable-modem…
