General Motors is plotting its largest media blitz ever for an Internet initiative with the nationwide launch early next year of its comprehensive online car-buying service, GM BuyPower. To…
It's said that a former phone company veteran is a cinch to spot in any office environment, so predictable are the ways of that particular breed of executive. …
P&G's FAST Summit is revving up online media. Last month a series of meetings took place in New Brunswick, N.J., each involving an interactive media company and marketing…
Packaged Goods Marketer Joins Growing March to Online Media LOS ANGELES--Think New Ideas has emerged as one of the contenders in a review for Johnson & Johnson's interactive ad…
American Airlines today launches an online campaign on a trio of financial sites aimed at getting the Web's most adept consumers--online in- vestors--to its site to book reservations. The…
Ann Kirschner, vice president of NFL Interactive, recalls feeling like "the lone voice in the wilderness" walking the halls of the league's Park Avenue headquarters. "I'm still doing a…
With its inaugural Web ad campaign for the Mach 3 razor just getting under way in North America, Gillette is mulling sites in Europe as it targets young male…
The Feds, Not Squatters, Likely To Create Next URL Hell. Earlier this month Bill Markel, a partner at Interactive8 in New York, received an all-too-familiar phone call. The…
An offer by CBS to donate one of its midtown New York buildings to a startup digital television project is now in limbo as the company mulls putting the…
Online Shops, P&G Agree to Hash Out Differences CINCINNATI--Complaints about compensation were a major concern for interactive ad agency executives attending Procter & Gamble's Future of Advertising Stakeholders Summit…
