Advertisement
Benjamin Palmer

Adland's 'Agile' Development

We're in a crazy economic situation right now and it's affecting our whole industry in good ways and bad. One thing that seems to be particularly worrisome to traditional agencies…

Speculating on Content

There's a lot of industry talk about compensation right now, probably because agencies are worried that the Internet has lower margins than traditional marketing. But everyone's getting paid pretty well…

How to Talk the Talk

OK, so it's cool that Barack Obama got elected. And it's true he accomplished great things along the way, from reintroducing good design into campaign materials to revolutionizing micropayment donations.…

When a View Is Just a View

There's a funny term in marketing: the impression. It's like a hit or a view, but implies that you've created an "Impression" -- as in a user has not only…

How to Hire From the Internet

Whenever I go to any sort of conference or gathering of industry types, I spend a significant amount of time talking about the difference between the "traditional" agency model and…

Rethinking the User Experience

In the interactive world, we have a discipline called User Experience, or UX for short.We've got a whole department of people that thinks about it. It's the first phase of…

The Future of Branding Is Now

I was in Cannes the other week. Not too bad, I guess. One night at an event hosted by a media company, I had a brief conversation where I was…

Branded Content: Not a Good Idea

Branded content. It sounds awesome, doesn't it? After all, our industry is married to the content industry.TV commercials keep the lights on at every broadcast network, and indirectly keep the…

Why the Web Is Foreign Territory

OK, so I've never worked at an advertising agency and have never been part of a massive advertising network with, like, 1,000 offices worldwide. So I guess I'm not an…

Your Biggest Fumble

I wouldn't recommend doing a Super Bowl commercial to any of our clients, mostly because we try to do advertising that actually works. I used to watch the Super Bowl…

Advertisement