Benjamin Palmer | Adweek
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Benjamin Palmer
Adland's 'Agile' Development

We're in a crazy economic situation right now and it's affecting our whole industry in good ways and bad. One thing that seems to be particularly worrisome to traditional agencies…

April 6, 2009, 12:00 AM EDT

Speculating on Content

There's a lot of industry talk about compensation right now, probably because agencies are worried that the Internet has lower margins than traditional marketing. But everyone's getting paid pretty well…

February 23, 2009, 12:00 AM EST

How to Talk the Talk

OK, so it's cool that Barack Obama got elected. And it's true he accomplished great things along the way, from reintroducing good design into campaign materials to revolutionizing micropayment donations.…

January 19, 2009, 12:00 AM EST

When a View Is Just a View

There's a funny term in marketing: the impression. It's like a hit or a view, but implies that you've created an "Impression" -- as in a user has not only…

December 1, 2008, 12:00 AM EST

How to Hire From the Internet

Whenever I go to any sort of conference or gathering of industry types, I spend a significant amount of time talking about the difference between the "traditional" agency model and…

October 20, 2008, 12:00 AM EDT

Rethinking the User Experience

In the interactive world, we have a discipline called User Experience, or UX for short.We've got a whole department of people that thinks about it. It's the first phase of…

August 25, 2008, 12:00 AM EDT

The Future of Branding Is Now

I was in Cannes the other week. Not too bad, I guess. One night at an event hosted by a media company, I had a brief conversation where I was…

June 30, 2008, 12:00 AM EDT

Branded Content: Not a Good Idea

Branded content. It sounds awesome, doesn't it? After all, our industry is married to the content industry.TV commercials keep the lights on at every broadcast network, and indirectly keep the…

May 19, 2008, 12:00 AM EDT

Why the Web Is Foreign Territory

OK, so I've never worked at an advertising agency and have never been part of a massive advertising network with, like, 1,000 offices worldwide. So I guess I'm not an…

April 7, 2008, 12:00 AM EDT

Your Biggest Fumble

I wouldn't recommend doing a Super Bowl commercial to any of our clients, mostly because we try to do advertising that actually works. I used to watch the Super Bowl…

January 29, 2007, 12:00 AM EST

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