Portrait of Ben Lamm

Ben Lamm

Ben Lamm is co-founder and chairman of Hypergiant.

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Video Advertising Integrations Spell the End of Advertising

Voice

Our future is not more ads as pre-roll: It’s more embedded technology that turns video into ads.

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Trump Wants to Go to the Moon. How Do You Market Outer Space?

Voice

How to market from the moon, hypothetically.

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It’s Time to Start ‘Greenworking’ and Commit to Making Sustainable Changes

Voice

Our short-term crisis is recovering from Covid-19; our long-term crisis is saving the world from ourselves.

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Why Influencers Are Focusing on the Bigger Picture as Advocates

Voice

We don’t have time for people selling weight-loss teas while the Amazon burns.

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The 2024 Moon Landing Will Rocket a Major Marketing Gold Rush

Voice

It'll play to consumers needs and provide a sense of unity.

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Perhaps 2019 Is Finally the Prophesized Year of Video for Marketers and Publishers

Voice

AI and other tech are making it easier to reach consumers in this way.

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How AI Can Help Agencies Find Their Creative Mojo Again

Voice

Artificial intelligence is not the enemy here.

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Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common

Voice

Putting a plan in place before a controversial campaign avoids having to pull an ad.

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Using Trust as the Driving Force Behind Marketing Strategies

Brand Marketing

Consumers want to believe in a brand’s purpose and intention.

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Take Your Marketing to Infinity and Beyond by Utilizing Space Data

Performance Marketing

Information gleaned from satellites can offer fascinating insights into consumer preferences.